The Dutch fashion brand Scotch & Soda has been taking the world by storm for years now. But they still needed a stronger online presence to increase online sales lacking in comparison to their in-store sales.
In short, they needed a new e-commerce site. And not just one that would increase online sales but that also linked to the US supply system and could facilitate next day delivery.
The challenge? How can Scotch & Soda manifest itself as a high-end fashion brand online and at the same time reach their ambitious sales targets? Digitas was selected to implement the new online shopping expiring in Demandware.