Client Need
ŠKODA wanted to introduce its vision for e-mobility with the Vision-E concept car at the Shanghai Motor Show. ŠKODA needed to tell this story in an innovative way to really stand out and become 'the most talked about launch at the motor show'.
Our Idea
We created world’s first multiplayer VR experience in automotive to launch concept car VISION E at Shanghai. We used techniques like Google Daydream and Leap Motion to create an immersive experience. First we sent out personalized VR packs to influencers and the Vision E microsite was launched where the teaser app could be downloaded. The next phase was the launch at the Shanghai Motor Show and the ‘Driven by positive energy’ design film was pushed on the microsite. All influencers received an update. Finally, there were VIP events in 6 additional cities where visitors could experience the Vision E in VR. All participants received a personal video of their VR experience, perfect for sharing.
Results
A maximum of 3000 visitors got to experience the ŠKODA VISION E VR Experience. 120 influencers received the personalized VR press pack which resulted in 80+ editorial articles on renowned international automotive sites and blogs. The Skoda Facebook campaign got 8.5 million impressions and 69.400 interactions.
“We are very pleased to not only introduce our ŠKODA VISION E concept in Shanghai but simultaneously across the entire globe,” says Thanh Vu Tran, Head of Global Communication Content and Strategy.
