Client Need
Wavin, Europe’s leading plastic pipe systems company, wanted a global website that would converge, get new leads and showcase 40.000 products clearly. An important insight was that building professionals not only want to have correct and easily accessible product information but also trustworthy expert advice.

Our Idea
We restructured their entire portfolio with their key value in mind: Solved together, made simple by us. The new structure enabled Wavin to continually show relevant content. Be it inspiring or purely product driven, whatever professionals are looking for, they’ll find it on the website. And if they want extra advice or information, a Wavin expert is available and but a click away.

Results
The integrated approach of the product catalogue, inspiring content and direct contact was an instant success. The global website generated new leads instantly and converged accordingly. It still does.