Vice President Director, Audience & Insights

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

The VP, Director of Audience & Insights (A&I) Research is a senior leader within the broader A&I organization, supporting a global electronics account in Plano, Texas.

This role leads the generation of actionable insights to inform media strategy, audience activation, consumer research, and measurement. Leveraging research, data, and analytics, this leader answers critical business questions, establishes best practices, and anticipates future needs to drive the business forward. The ideal candidate balances analytical rigor with curiosity—connecting the “what” to the “why” behind the data.

Job Responsibilities

Lead and Steward Audience & Competitive Practice

• Serve as a thought leader and subject matter expert across quantitative and qualitative research
• Own senior‑level relationships with Samsung Media and Consumer Insights teams, delivering insight‑driven solutions
• Drive cross‑functional collaboration with Strategy and Analytics teams to inform audience and campaign planning

Deliver Actionable Insights to Support Business & Media Decisions

• Define and evolve the audience approach to identify, size, and understand growth opportunities
• Connect audience insights and strategic profiling through activation and measurement
• Support Ad Effectiveness / Brand Lift efforts by translating business goals and KPIs into effective study design
• Develop competitive intelligence to inform category, brand, and marketplace context
• Recommend innovative, solutions‑oriented approaches with clear media and marketing implications

How This Leader Shows Up

• Thrives in a fast‑paced, dynamic environment with strong prioritization and time‑management skills
• Brings agency or research experience in a client‑facing role, including people management
• Communicates clearly and effectively across senior stakeholders, both written and verbal
• Operates independently while collaborating closely across analytics, strategy, investment, and creative teams

Qualifications

• 10+ years of experience in an agency or research environment
• Deep expertise with syndicated audience solutions (e.g., MRI, GWI) and identity‑based audience activation
• Experience leading custom quantitative and qualitative research (survey design, focus groups, etc.)
• Strong background in competitive intelligence and reporting (e.g., MediaRadar, Pathmatics)
• Understanding of brand health frameworks and their application to media strategy
• Working knowledge of paid media across offline and digital channels

Additional Information