Senior Analyst, Data and Analysis

Company Description

 

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

 

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

 

This role at Digitas will serve as a member of Publicis Groupe s strategic internal agency, Constellation.

 

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client s creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Overview

For this role you’ll be part of the Global team for Samsung, one of the most dynamic and exciting brands in the agency.

 

As a Senior Global Data Analyst will be a key member of the Analytics team responsible for campaign analysis & reporting across multiple Global work streams with a focus on the Mobile division. Working closely with internal teams, including Media, Strategy, Data Governance, TAAG, you will need to understand media strategies and provide analysis to demonstrate the efficiency and effectiveness of paid media campaigns. 

 

With strong experience and understanding in media analytics concepts and practices, you will communicate and share your expertise with the DNA team, as well as global/local agency teams and Samsung client contacts.

Job Responsibilities

• Assist in building Global media reporting strategies, measurement frameworks, analytics models & set measurement KPIs 
• Gather local market media reporting, insights and analysis to then synthesize into a global summary 
• Assist in establishing and managing data integrations utilizing a taxonomy nomenclature to uncover learnings and insights
• Maintain contact & collaboration with global strategy and media teams in development of final client deliverables (strategy plans, data delivery, campaign reporting, measurement plans, etc)
• Provide actionable insights and recommendations in collaboration with strategy and performance teams  
• Collaborate with other Analytics teams (Advanced Analytics, Data Engineering/Dashboarding, etc) members on data efficiencies and analytics opportunities
• Perform regular quality assurance/quality control checks to ensure local data sets are processing accurately in Global reporting platform

Qualifications

• 2+ years of experience in Media, Analytics and related fields
• Foundational knowledge of Media buying/planning/activation
• Proficient skills using MS Office
  
  • Excel: Pivot tables, common formulas (Vlookups, IF functions, etc)
  • PowerPoint: Putting together client facing decks (campaign reporting, measurement strategies, etc)
• Conceptual understanding of common media analytics & measurement concepts
  
  • Brand Lift Studies, Site Analytics MMM, Taxonomy Development, Conversion Tagging, TV Attribution, MTA, Creative Testing, etc
• Hands on experience measuring paid media performance
• Understanding of how to work large data sets from multiple sources to govern/clean the data
• Experience with data processing, governing/cleaning and visualization tools
• Excellent organizational skills and attention to detail a must
• Proactive communicator – comfortable working across teams and staying on top of communications on a day-to-day basis; proactively ask questions and seek answers
• Ability to write clearly and translate data analysis into insights that can be acted upon by strategists, planners, and buyers alike
• Comfort working with large sets of media data – ability to identify discrepancies in data sets.
• Able to reclassify and/or map values in data to follow custom account classification guidelines
• Experience in SQL, R and Python desired

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

 

All your information will be kept confidential according to EEO guidelines.