10 December 2019
The Head of Connections Strategy is responsible for strategic and planning output for Digitas Connected Creativity and Media domains. Someone who champions a modern approach to connected experiences for brands; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how brands connect to people in a connected world.
The Head of Connections Strategy represents a dual role. 1) Overseeing planning and creative output - the voice of a brand 2) defining the Connections Strategy meaning the brand's expression – where and how it acts – providing a vision and guiding system for how brands will most effectively connect with consumers through integrated and innovative campaigns.
Furthermore, they will effectively work in collaboration on multiple fronts. Within Digitas working with the Connected Experiences Centre and agency consulting model. Within the Groupe fostering Power Of One collaboration with creative and media sister agencies, with a focus on data, performance and precision.
Digitas Strategists have a broad spectrum of experience that will drive their strategic thinking, be it brand planning, creative strategy or business consulting in consideration of Paid, Owned and Earned channels. Our approach is collegiate and thrives on diversity; Strategists work with client services, creatives, data scientists, user experience architects and technology professionals. This is because we believe that at the inter-section of technology, connectivity and data we can now create powerful new connections between people and brands.
The role maintains a primary responsibility in Singapore working on regional and local clients or new business prospects. They may be asked to support the network and other businesses throughout the APAC region from time to time. Day-to-day, your role includes:
This pivotal role requires an outstanding breadth and depth of expertise (10+ years; Bachelor’s degree, Masters preferred), including a track record of impactful work experience and professional ingenuity – which means you have:
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.
DIGITAS GLOBAL BRAND PRESIDENT