Navigating the New Search Landscape

The 2025 Playbook for Brands

The search landscape has evolved at a rapid pace, challenging brands to keep up and adapt their search strategy to accommodate the latest trends, including: 

  • The growing influence of AI-generated search results

  • The importance of reaching shoppers as they search and gaining visibility in commerce results

  • The shift towards decentralized, multi-touch search platforms

  • The introduction of the new search platforms, including SearchGPT  

  • The growing importance of reputation management for your search audience

  • 1/2

    of marketers report that the organic search channel has the highest ROI of any other channel (Search Engine Journal).

  • 2x

    B2B companies generate twice as much revenue from organic search than other channels (Powered by Search).

While search continues to grow as most brands' primary driver of user engagement, the tactics for maximizing its potential have changed. This playbook highlights key search strategies, essential to navigating the evolving search landscape. Download the full 2025 New Search Landscape Playbook to discover how to stay competitive in 2025 and future-proof your brand performance.

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