The Drum • 20 August 2019

Mondelez consolidates global creative into WPP and Publicis

Publicis Groupe, powered by Digitas, has been awarded a significant portion of the Mondelez creative business. The relationship will kick off next year, with some work in the U.S. and China kicking off in advance. 
Adweek • 19 August 2019

Twitter Just Made a 6-Second Video Bid Unit Available to Advertisers

Twitter is putting brands to the test to find out if they can get their messages across in just six seconds of video. The social network said the new option gives brands the security of transacting on a longer view, along with the opportunity to give their audiences short-form mobile videos. Danisha Lomax, VP/Director, Paid Social, part of the team that's been beta-testing the bid unit since April, weighs in  here . 
Hollywood Reporter • 8 August 2019

Facebook, Vevo to Showcase at NewFronts West

The IAB has announced its lineup for this year's NewFronts West, taking place in Los Angeles on Sept. 11th & 12th. Digitas will present, along with Facebook, Vevo, Fuse Media, Jukin Media, SoulPancake, and more. The theme this year is "Relationships Matter. Take a Stand." Scott Donaton, Digitas Global Chief Creative Officer, and Kristin Scheve, SVP, Media at Digitas will both speak, along with executives from 20th Century Fox, Johnson & Johnson, NBCUniversal, and more.
Adweek • 29 July 2019

Barton F. Graf CEO Heads to Digitas as Managing Director of New York Region

The New York Region has a new Managing Director -- Caroline Winterton. Caroline joins us from Barton F. Graf, where she was CEO. Welcome, Caroline! We're so happy you're here. 
Adweek • 16 July 2019

On Apollo 11's 50th Anniversary, This Ad Captures a Lifelong Fascination With Space

Check out  this Adweek article  covering "Full Circle", which launched this week in conjunction with the AR simulated launch of the Saturn V rocket. The spot follows one woman’s fascination with space throughout her lifetime—as a curious young girl watching JFK’s famous “We choose to go to the moon” speech in 1962, a thrilled teenager watching the Apollo 11 launch in 1969, and an older woman reliving the mission in augmented reality today. It's running nationally in AMC theaters through the summer to continue the 50th anniversary celebration. Read more about the campaign  here .
Digiday • 24 June 2019

Amazon rebrands IMDb TV as it ramps up pitch to ad buyers

Amazon recently rebranded its ad-supported streaming video service from IMDb Freedive to IMDb TV, putting the offering at the center of its bid for advertisers' and agencies' upfront dollars. Click  here  to read this article about Amazon's ad sales pitch, and get insights from Jenny Schauer, VP/Group Director, Media on how consumer perception of IMDb will need to shift to gain traction with marketers.
shots • 18 June 2019

On the right road with Scott Donaton

Creative outlet  shots  sat down with Global Chief Creative Officer Scott Donaton to talk about what he expected to see in Cannes this year as President of the Entertainment Lions jury, his career in both the publishing and agency worlds, how the industry has evolved (or not), and much more. 
Variety • 17 June 2019

JFK Presidential Library Releases Moon Landing Augmented Reality App

The JFK Moonshot App allows users to witness the first-ever AR simulation of the Saturn V Rocket launch, and experience in real time the full 5-day journey from the Earth to the Moon. Digitas created the longest running AR-powered livestream experience available: 120 hours of content from July 16-20 alone.
Adweek • 17 June 2019

Digitas and JFK Library Are Launching an Augmented Reality Rocket to Celebrate Apollo 11 

The JFK Moonshot App allows users to witness the first-ever AR simulation of the Saturn V Rocket launch, and experience in real time the full 5-day journey from the Earth to the Moon. Digitas created the longest running AR-powered livestream experience available: 120 hours of content from July 16-20 alone.
Adweek • 31 May 2019

Are Facebook Stories Ads Beginning to Catch On With Brands?

According to Facebook, over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp, and more than 3 million brands are using Stories ads across Instagram, Facebook and Messenger. Agencies are big on the format as a whole, particularly their emotional impact. 
Adweek • 30 May 2019

Digitas Makes This Clear at NewFronts: Nothing Is More Important Than Trust Right Now

Digitas hosted its 12th Annual NewFront with the theme "Trust Me*" focused on privacy and brand safety. Check out this  Adweek  article featuring an overview of the event and highlights of each presentation. 
Adweek • 12 April 2019

Ads Are Coming to WhatsApp Status Sometime in 2019, but Will Agencies Bite?

What's up with WhatsApp? Well, sometime in 2019 ads will be coming to the app's stories feature, and ad buyers are wondering if their current creative will convert. Check out the insights and read more from Digitas' Associate Director, Social Strategy, Trevor Davis  here
eMarketer • 22 March 2019

What Role Does Digital Play in US Parents’ Shopping?

Findings show that parents are increasingly using digital tools to supplement their in-store shopping in an effort to save both time and money. A recent study found that over 68% agree that the internet has changed the way they get information about products and services.  Click  to read this  eMarketer article, informed by Digitas' VERA research,  "The Subscriber’s Dilemma--‘From More Please’ to ‘No Thanks’".
Digiday • 8 March 2019

Google’s Adoption of First-Party Auction Creates Migration Headaches for Buyers

Google’s ad exchange is finally following its programmatic peers and moving to a first-price auction model, in which the advertiser that places the highest bid wins the impression and pays as much as they bid. Read what this means for buyers and get insights from Digitas' Tori Shulman, Associate Director of Programmatic.
Adweek • 20 February 2019

Spotify Is Turning to Placed as an Offline Attribution Measurement Partner

Spotify has added Placed, a location analytics company, to its roster of measurement partners to help determine business outcomes that result from user engagement in cars, via mobile, on desktop and through connected speakers. Madeline Rothenberg, Digitas Media Supervisor, weighs in and gives her insight on what this means for Spotify. Read more  here .
Business Insider • 4 February 2019

YouTube is Changing How its Priciest Ad Format is Bought to Work More Like TV

YouTube is changing how it sells its daily takeover ads, called masthead ads, from a fixed, cost-per-day rate to cost-per-impression bidding. Check out what this means for brands and agencies and read thoughts from Digitas' Rob Auger, SVP Media Technology.
NYC.gov • 28 January 2019

Good for Me. Good for My City.  New York Companies Committed to Mentoring

Digitas New York has received a special thank you and recognition for their commitment to furthering employee volunteer engagement and youth mentorship through the  Good for Me. Good for My City.  campaign. The campaign was launched two years ago in partnership with New York City businesses committed to championing mentorship for high school students, as well as overall employee volunteer engagement.
AdAge • 24 January 2019

CVS Announces Most Of Its Beauty Photos Will Not Be Retouched

This week, CVS announced the relaunch of "Beauty Mark", an icon that appears on all CVS beauty marketing to let viewers know the image has not been digitally altered. But it's also an empowering message: changing nothing can change everything. Check out more on Beauty Mark and Digitas' inclusion on the social engagement campaign in  Ad Age .
Adweek • 6 January 2019

How Brands Can Make the Most of Their Subscription Services

New research from Digitas intelligence hub Vera, “The Subscriber’s Dilemma: From ‘More Please’ to ‘No Thanks’”, examines consumer subscription preferences—and what makes them indispensable to the consumer’s way of life. To view the full results click  here . 
AdAge • 3 January 2019

Industry Executives Predict What Will Happen in 2019 and Beyond

AdAge  asked industry executives to predict the trends that will affect our work and our lives in 2019.  Click  to read what the year has in store and get forecasts from industry leaders including our own Global Brand President, MK.
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