Agency cited for completeness of vision and ability to execute
Digitas, The Connected Marketing Agency, has been named as a Leader in Gartner, Inc.’s newly published “Magic Quadrant for Global Marketing Agencies” report for the fourth consecutive year.
The report evaluates 20 digital agencies based on 15 different criteria.
"In our view, being named a Leader for the fourth consecutive year by a premier analyst organization is a critical and coveted acknowledgment of our proposition as The Connected Marketing Agency. To us, given Gartner’s lens into the modern digital landscape and its key players, this recognition is a welcome validation of what we strive to deliver for and to our clients daily,” said Michael Kahn, Global Brand President, Digitas.
Gartner defines Magic Quadrant “Leaders” by the following:
Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.
Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, product ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programs driven by data and analytics.
Click here to read a copy of the Gartner 2019 Magic Quadrant report.
Source: Gartner, Magic Quadrant for Global Marketing Agencies, Jay Wilson, Ewan McIntyre, Elizabeth Shaw, Laurel Erickson, 14 March 2019.
Gartner Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 19 countries and 35 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com