Real Voices Reshape the Future of Oral Care

    Content
    Creative Experiences

Challenge

Sensodyne wanted to be positioned as the leader in sensory-inclusive oral health, supporting people with disabilities and neurodivergent communities. The approach? Bold public commitment, authentic storytelling, and amplifying real voices to spark industry-wide change and drive true inclusion. 

Insight

Traditional oral care overwhelms those with sensory sensitivities, leading to avoidance and poorer health. Dental pros also lack the right resources, and consumers are left out by mainstream brands.

Championing the Need for Sensory Inclusive Spaces

As part of Publicis collective, Digitas Pictures partnered with Haleon and Vox to help create “Sensory Overload,” a feature-length documentary anchoring Sensodyne’s Sensory Inclusion Initiative and spotlighting authentic stories from neurodivergent individuals and those with sensory sensitivities, covering a wide spectrum from autism to dyslexia to ADHD and more. From concept development to the red-carpet NYC premiere and national Hulu release, Digitas drove campaign strategy and multi-platform amplification.

man with hat and glasses
woman holding hands

The campaign engaged both the public and oral health professionals—using the documentary and supporting materials as educational resources—while empowering creators from the sensory-sensitive community to share their stories and generate authentic content.

men sitting at table
men sitting on couch
people in pool
  • 7.6M

    Impressions

  • 753K

    Households Reached

  • +11.7%

    Ad Recall

Awards

tribeca x logog

Shortlisted for Feature Film at the Tribeca X Awards

Muse logo

Gold for Video: Documentary, Branded Content: Diversity / Equity / Inclusion, Branded Content: Public Service & Activism, Video: Entertainment, Video Consumer Product / Services, Branded Content: Cause / Awareness, among other accolades at the Muse Awards

webby logo

Honoree for Branded Content: Public Service & Activism at the Webbys