Publicis Groupe has announced the launch of Digitas, its digital agency brand in Moscow. Digitas, The Connected Marketing Agency, is purpose built to serve the needs of modern marketing by connecting deliberately diverse capabilities at scale, and helping brands better connect with people.

Digitas has long been recognized as a leader in digital marketing and technology. The agency has been featured as a Leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies four years running, and ranked No. 1 in WARC’s 2018 Top Digital/Specialist Agencies.

Digitas’ capabilities include Creative, Data, Media, Strategy, and Technology, which form their Connected Capabilities. This also includes expertise in marketing transformation, commerce, content, omni-channel experiences, personalized communication, performance media, CRM, data & analytics services and more, with deep knowledge in platforms and channels including social, mobile, AR, VR, and other emerging technologies.

Digitas Moscow will be led by Elena Kotlyar, Managing Director and supported by Elena Klimenko, Chief Transformation & Innovation Officer, Publicis Groupe Russia. Vladimir Maklakov, Digital Experience Director will be responsible for the agency’s strategic services. Based in Moscow, the 40-person team will service existing clients including Daimler, McDonald’s and Heineken.

“The development of the current digital industry provides a huge range of opportunities, which, combined with our accumulated experience, provides a growing number of tools for a better combination of media and creative strategies, development of advertising concepts and products that most closely match the intended goals. Digitas’ main goal is to implement a seamless ecosystem that connects data, strategy, creative, media and technology so the user experience precisely matches our client’s targets. We expect Digitas Moscow to fill the gap of a full-service marketing agency capable of creating a seamless brand and user experience,” says Elena Kotlyar.

“Today, creating a marketing campaign is more like developing a product — designing a customer journey, selecting channels, experience design, MVP, testing, refinement and launch. In the past, this format was used by technology and video gaming companies, but today, with the increasing number of channels and their complexity, you need to apply the same approach to marketing for everything to work seamlessly,” says Vladimir Maklakov.