Media Account Manager - PPC

OVERVIEW

Role Summary

The Senior PPC Manager is responsible for assisting with the management of a portfolio of paid search clients; to support Account Managers and Senior Account Managers in the daily management of paid search campaigns; to assist in the development/improvement of Digitas’ paid search offering as part of Digitas’ overall digital marketing offering.

Responsibilities

  • Own and manage a portfolio of paid search clients (typically between 2 and 3)
  • Activation and optimisation of PPC campaigns on a variety of search engines/provide client deliverables as per services contract
  • Understand and work towards client KPIs and responsible for judging when issues herein must be escalated
  • Keep up to date with industry developments and responsible for sharing news and information with the rest of the team, as well as with clients
  • Identify opportunities for integrating industry innovations into client campaigns and provide data and evidence for award submission

QUALIFICATIONS

  • Proven track record of similar PPC role or PPC campaign management, and can demonstrate improving performance and ROI
  • Experience with natural search planning and implementation
  • Google Analytics and advanced Adwords Editor knowledge
  • Deep experience using keyword research tools
  • Advanced Excel and experience using agency-level PPC campaign management platforms

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.