DigitasLBi has promoted Oliver Spalding to the new role of Head of CRM for APAC. The promotion follows the growing demand for personalized data-services in the region.
Spalding, who was previously Head of Strategy for SEA, joined the agency in 2012 to run the Customer Strategy function in the UK office, before moving out to Singapore where he helped to secure several key accounts such as Disney, Unilever and Cathay Pacific.
In his new role, Spalding will be responsible for building DigitasLBi’s CRM capability in the region, spanning strategy, programme design, marketing operations and technology solutions. CRM is an integral part of DigitasLBI’s goal to deliver end-to-end brand personalization from media through commerce, loyalty and advocacy.
Spalding will report to Annette Male, APAC CEO.
Prior to joining DigitasLBi Spalding spent some years in senior planning roles in agencies such as Iris Worldwide, TMW and Razorfish. His career started client-side at Nissan where he was responsible for Online and CRM.