Connected Commerce

Online Shopper in 2016: All Grown Up

To help brands understand increasingly sophisticated shopper behaviour, Digitas has launched, for the fifth consecutive year, a study of consumer behaviour in 15 countries: Australia, Belgium, China, Denmark, France, Germany, Hong-Kong, India, Italy, Holland, Singapore, Spain, Sweden, UK and USA.

This year the study was focused uniquely on shoppers who had declared a purchase in the last 30 days, in order to analyze in depth the context of the purchase.


Explore Our Data

Download the Infographic

Download the Main Global Survey Findings

Prior Connected Commerce Surveys

Connected Commerce 2015

Media Contacts


Julia Conroy

+44 (0) 20 7063 6465



Sarah Coutin

+33 (0) 1 7263 2089