29 November 2018
VP/Group Director, Research
Digitas is a highly-caffeinated playground where brilliant minds come together to create advertising campaigns and media experiences that bring bold, award-winning ideas to life.
Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.
To further accelerate this ambition, we are looking for an outstanding VP/Group Director, Research – someone who champions a modern approach to ‘market research’ and who can identify innovative methodologies, lead imaginative research initiatives and craft compelling research finding stories that provide novel and transformative insight and clear strategic recommendations to agency and brand executives to help solve complex marketing problems, while also generating buzz in the overall industry.
Sound like you? Read on.
What you’ll do:
As VP/Group Director, Research, your comprehensive qualitative and quantitative research and marketing expertise will be essential to the continuous advancement of our Research discipline – providing cultural and consumer intelligence leadership while positioning Digitas at the forefront of industry thinking.
Demonstrating an intimate understanding of consumers’ attitudes, motivations, channel and technology behaviors, you’ll focus on how to most effectively and efficiently derive forward-looking insight to inspire connected creativity that addresses both current and future business challenges for clients and prospects across a diverse range of categories and consumers.
Day-to-day, your role will concentrate on elevating the discipline from a traditional ‘market research’ focus to a hub of imaginative intelligence services fueled by a range of ever-evolving research methodologies with a focus on consumer-centric learning and insight – helping agency and brand clients truly understand their consumers both today and tomorrow, which includes:
This pivotal role requires a depth of expertise (12-14 years; min 4-year college degree, Masters preferred), including a track record of impactful work experience and professional ingenuity – which means :
Got what it takes? We’d love to hear from you.
Digitas is an equal opportunity employer.
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.