Associate Director - Business Strategy

OVERVIEW

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

To inform key investment decisions, organizations must have a deep and dynamic understanding of market trends, competitors, and customer category developments to stay at the forefront of change.

To help with this, we’re looking for an outstanding Associate Director of Business Strategy – someone who’ll serve as our go-to intelligence resource, examining trends and identifying opportunities in the Marketing Services landscape and ensuring that Digitas makes informed strategic decisions. You will help form, validate, and incubate key strategic initiatives that will aid in the growth of our agency. Additionally, you will be responsible for advising leadership and providing recommendations to determine how we move forward. 

This professional will support the Global Brand President and the extended leadership team through leading industry analysis for Digitas across the globe.

Sound like you? Read on.

What you’ll do:  

  • Conduct custom research, source business intelligence, discern, monitor and package trends relevant to both our business and our clients business.
  • Educate and collaborate with the leadership team across disciplines to shape the overall strategy of the agency. Advising leadership and providing recommendations to support the growth of the agency
  • Synthesize data and create a detailed digest, summaries and reports on a regular publishing schedule.
  • Identify critical themes that will impact our industry and our clients business
  • Cultivate research relationships with external parties such as industry analysts
  • Build sustainable relationships across the business: product, research & development and financial planning and analysis
  • Be a thought-leader and trend expert, helping inform our product roadmap based on externally observed trends

Day-to-day, your role includes: 

  • Defining and staying up-to-date with emergent trends in the Marketing Services space and acquiring game-changing knowledge to influence strategy.
  • Investigating competitor activity and identifying strategic opportunities and threats
  • Partnering with leadership to pinpoint key areas for research and tracking as well as setting benchmarks to continually elevate performance
  • Creating a comprehensive digest, strategic overview reports and summaries to ensure all stakeholders stay abreast of major industry developments and trends
  • Partnering with internal leadership and third-party research companies to curate a timely and meaningful body of knowledge
  • Gathering business intelligence, conducting principal research and interviews
  • Synthesizing and dissecting data to identify game-changing insights
  • Articulating findings and helping leadership to achieve an informed point-of-view
  • Joining forces with NA Market Intelligence and Corporate Communications Analyst Relations to strengthen partnerships, including with Gartner and Forrester
  • Establishing relationships of trust with industry experts, creating open communication channels to discern future strategies and preferences on products and suppliers
  • Organizing briefings from third-party analysts on relevant topics

QUALIFICATIONS

This important role requires a depth of expertise across a range of subject matter (7+ years; min 4-year college degree), including a track record of impactful work experience and professional ingenuity, which typically includes:

  • Degree in Business, Finance, Statistics or related field
  • Deep experience with research design and data analysis
  • Sound analytical, critical-thinking and problem-solving skills
  • Devising strategies and objectives in alignment with the core vision and values
  • Experience or expertise in Marketing Services, Sales and an understanding of current  industry trends
  • Ability to set clear objectives with corresponding KPIs to track success
  • Detail-oriented project manager who can oversee multiple projects and tasks to deliver both flawlessly and efficiently
  • Strong communication/presentation skills with a track record of presenting complex analysis to executives/senior management
  • Adaptive and able to thrive in a rapidly changing environment

Got what it takes? We’d love to hear from you.

 

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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DIGITAS GLOBAL BRAND PRESIDENT