Bangkok, Thailand • 15 February 2019

Publicis Groupe bolsters digital capabilities by launching Digitas in Thailand

Publicis Groupe has launched Digitas, the Connected marketing agency in Thailand. The agency will provide brands in Thailand with access to their diverse expertise across data, strategy, creative, content, and technology all under one roof.

Based in Bangkok, the 34 person team will service existing clients including Chevrolet, JD Central, Krungsri, PTG, MK and One Bangkok as well as Tesco, the agency’s most recent Digital AOR win.

Digitas Thailand will be led by Paruj Daorai, Managing Director, Digitas Thailand and he will report into Songkran Sethesompobe, Chief Executive Officer of Publicis Groupe Thailand and Jane Lin-Baden, Managing Partner APAC, Publicis Groupe.

Mr. Songkran Sethesompobe, Chief Executive Officer of Publicis Groupe Thailand said “With the Thailand 4.0 policy, the digital economy will represent 19% of the GDP in 2019 and rise to 25% in 2027. This will provide the space for brands and businesses to become more strategic and efficient in the way they operate and market to consumers. With the launch of global digital network Digitas in Thailand, providing data and technology centric connected digital marketing services to address the need for our customers to win the new economy. Further to the recent acquisition of B&M, Publicis Groupe now hosts 170 digital talents working for our clients in Thailand.”

 

"Digitas brings together capabilities across data, technology, creativity and media in order to solve for the unique challenges of brands in Thailand."

Mr. Paruj Daorai, Managing Director, Digitas Thailand,said: “Digitas brings together capabilities across data, technology, creativity and media in order to solve for the unique challenges of brands in Thailand. Our customer first approach, is built on a data driven understanding of real-world consumer behaviours, helping to connect brands with consumers in meaningful ways by enabling the actions, and providing the content that is most likely to engage.”

The Bangkok office launch further extends the APAC expansion that Digitas started last year, with openings in both Shanghai and Kuala Lumpur.

From left to right: Santi Tubtimtong, Executive Creative Director; Worawin Soncharoen, Head of Strategy; Pornchanok Jirakiertivaddhana, Group Account Director; Paruj Daorai, Managing Director; Nittaya Saelim, Head of Digital Production; Sarinthorn Eiamfang, Digital Content Manager.

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 21 countries and 34 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com