What you’ll do:  

As AD, Experience Strategy, your comprehensive digital strategy and consumer experience expertise will be essential to provide thoughtful and consistent execution for key client engagements.

Rooted in an in-depth and empathetic understanding of the consumer’s current environment and ecosystem as well as their priorities, motivators and pain points, this pivotal role demands a focus on how to most effectively solve for experience gaps between today’s consumer experience and the desired future state.

Day-to-day, your role will concentrate on collaborating across the agency and supporting Experience Design teams based on defined strategies across key accounts to deliver industry-leading digital products and services (DP&S). To do so, you will focus on:

• ✦Synthesizing and analyzing a variety of data-centric resources, hacking data, researching behaviors, looking at what people are doing and hypothesizing why
• ✦Supporting primary research initiatives via the development of surveys and discussion guides; participating in qualitative research initiavies
• ✦Building empathy maps, user personas, identifying pain points and mapping experience journeys and service blueprints to articulate brand experiences across web, mobile, and other emerging interfaces

• ✦Coordinating and participating in experience ideation and intelligence gathering workshops with internal teams and clients; facilitating conversations with insights and data to inspire creative solutions
• ✦Crafting Experience briefs with powerful, unexpected insights that inspire
• ✦Supporting the execution of in-depth and ad hoc usability testing to validate new experiences and improve existing ones
• ✦Identifying cultural trends and keeping a pulse on emerging technology trends and start-up culture; providing teams and clients with a point of view on how it affects the way brands connect with people                                                       

This important role requires a depth of expertise across a range of subject matter (6+ years; min 4-year college degree), including a track record of impactful work experience and professional ingenuity – which means you are:

• ✦A digital experience-savvy marketer and passionate problem-solver with an unstoppable drive to inspire teams and bring the best work to life
• ✦A creative researcher able to stitch together multiple data sources and inputs into a cohesive and actionable narrative
• ✦A strong analytical thinker and translator with exceptional data-dexterity, including the ability to conduct usability studies to uncover insights that drive experience strategy, design and implementation
• ✦A system-thinker with a strong background or practiced expertise in service design and UX methods, supported by knowledge of technology platforms and SEO
• ✦A strategic partner who provides clarity on the role and expectations of a digital experience
• ✦A collaborator comfortable in waterfall, agile- or sprint-based approaches, willing to work in real time
• ✦A team player fostering partnership and collaboration with all levels of the agency and its partners
• ✦An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

Got what it takes? We’d love to hear from you.