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Digitas In the News

OnConferences • 30 July 2021

2021 OnCon Icon Awards

Corey Birtles, SVP/Data & Analytics has been named a Top 10 Data & Analytics professional by the OnConference Icon Awards -- congrats Corey!
eMarketer • 22 July 2021

Consumer Attitudes Toward Digital Advertising 2021

eMarketer published this report examining consumer views toward advertising across media channels, ad avoidant behaviors, and attitudes toward personal data use in digital advertising. Jully Hong, VP/GD, Media Technology, weighed in on the topic.
AdExchanger • 15 July 2021

Parsing Google’s Latest Swerve On Third-Party Cookies, With Liane Nadeau

Google's decision to further delay the deprecation of the third-party cookie brought on a variety of reactions across the industry. Who better than our own Liane Nadeau, SVP/Head of Media Investments, to help us understand the implications of this change?
Cynopsis • 13 July 2021

Cynopsis Top Women in Media: Megan Jones & Vanessa Toro

Congratulations are in order: Megan Jones & Vanessa Toro were named to Cynopsis' Top Women in Media list! Megan was recognized in the Industry Leaders category, and Vanessa was recognized in the Innovators & Disruptors category.
ARInsider • 9 July 2021

How Will AR Transform Shopping? Part II

Keith Soljacich, VP/GD, Experiential Tech, is quoted in this article exploring camera commerce's transformation and some of the myths that are still holding widespread AR adoption back.
Ad Age • 1 July 2021

Twitter Reveals E-Commerce & Data Strategy in Ad Pitch Deck

Twitter recently shared out a deck detailing how they've rebuilt their ad platform to gain a competitive edge in performance marketing, e-commerce, and ad tech. Read more about that and how they're handling Apple's privacy updates; Megan Jones weighs in on their audience extensions and 3rd party partners. 
CNBC • 20 June 2021

The right way for brands to approach Pride month (and all year round)

Danisha Lomax, SVP & National Paid Social Lead, talked to CNBC.com about brands celebrating Pride month and the importance of celebrating the history behind it as well. 
Beet.TV • 27 May 2021

Digitas' Weeks Urges Brands to Adopt CTV at this Year's Upfront

Beth Weeks, VP/GD, Media, spoke with Beet.TV about Connected TV adoption, its marketplace, the role of SSPs, and much more.
Production Hub • 27 May 2021

"A Woman's Place" Named a Tribeca X Finalist

The film Digitas created in partnership with KitchenAid and Vox Creative, directed by Academy Award-winner Rayka Zehtabchi, "A Woman's Place", was named a Tribeca X award finalist in the Short Film category at the 2021 Tribeca Film Festival.
Ad Age • 25 May 2021

Why Amazon's Deal for MGM Supercharges James Bond's Brand Appeal

Mark Book, SVP & Head of Content, is quoted in this Ad Age article talking about Amazon's multi billion-dollar deal to buy MGM, and the implications it could have for commerce and brand integration, particularly when it comes to 007.
Double Verify • 21 May 2021

Digiday Programmatic Marketing Summit: Powering Performance with Contextual Targeting

Sarah Koch, VP/GD, Precision at sister agency GroupeConnect, participated in a fireside chat with DoubleVerify to discuss how innovations in contextual targeting and ontology have brought about new opportunities for advertisers to reach consumers in a cookieless world.
Ad Age • 21 May 2021

Groupon Chooses a New AOR and Facebook Showcases the Power of Direct Messages

Digitas partnered with Fintech client FIS to launch the brand's new campaign, "Three Letters". The work includes two films, " That's How " and "  Every Day Easier ", which showcase the brand's ubiquity and were directed by Academy Award-winning cinematographer Wally Pfister. 
The CMO Podcast • 21 May 2021

Blueprint for Brand Partnerships with Jon Hall (Whirlpool) & Atit Shah (Digitas)

Chief Creative Officer Atit Shah and Whirlpool client Jon Hall (Director of Market Strategy) sat down with Jim Stengel to talk about their partnership and work on the JennAir rebrand, sharing a behind-the-scenes look at a successful relationship between a marketing team and an agency team.
Beet.TV • 19 May 2021

Convergence, Diversity Lead NewFront Themes: Digitas’s Jodi Robinson

Our CEO sat down with Beet.TV to discuss diversity & inclusion, loyalty, the realities of production, and original content as just some of the themes coming out of this year's NewFronts. 
Spotify • 18 May 2021

The Programmatic Digest Podcast

Reny Morel, Senior Analyst, Programmatic, was featured on The Programmatic Digest Podcast talking about the cookieless future. You can listen here to learn more about the difference between cookies and identities, using healthy CRM data for easier tracking, and much more. 
Adweek • 6 May 2021

Digitas’ NewFronts Presentation Focused on Strength of Content Partnerships

At Digitas’ NewFronts presentation this year, the agency highlighted content developed alongside KitchenAid featuring a project called "Eat the Book".
The Drum • 27 April 2021

World Creative Rankings: the 20 most awarded ad campaigns of the year

The incredible JFK Moonshot team was named one of The Drum's top 20 most-awarded campaigns of 2020. The writeup cites that the “… piece for the JFK Presidential Library promotes an AR app it created that celebrated the 50th anniversary of the moon landings and the vindication of Kennedy’s famous speech.”
AdAge • 22 April 2021

Why Brands Need a Short-Form Video Strategy for New Plays by Facebook and Instagram

With Facebook's recent news about updates to its video advertising system, Danisha Lomax, SVP & National Paid Social Lead, sat down with Ad Age to discuss why this shift makes sense and why brands should take advantage of the increased usage.
Open X • 29 March 2021

Insights From The Buy-Side

Jessica Lough, VP Precision Media, spoke with our partners at OpenX about the future of digital advertising and how she and her team are helping clients navigate new and emerging identity solutions.
Campaign • 24 March 2021

REVEALED: Campaign US Media Awards shortlist

Digitas has  shortlisted  in 3 categories at the Campaign US Media Awards! We're recognized in Best Integrated Storytelling; Best Use of Digital Media; and Most Effective Media Plan -- all for  the Charli at Dunkin' . Winners will be announced on May 13 in a virtual ceremony. 
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New Business 
Ayşegül Tavas, New Business Lead
aysegul.tavas@publicisgroupe.com

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