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Digitas In the News

Ad Age • 21 May 2021

Groupon Chooses a New AOR and Facebook Showcases the Power of Direct Messages

Digitas partnered with Fintech client FIS to launch the brand's new campaign, "Three Letters". The work includes two films, " That's How " and "  Every Day Easier ", which showcase the brand's ubiquity and were directed by Academy Award-winning cinematographer Wally Pfister. 
The CMO Podcast • 21 May 2021

Blueprint for Brand Partnerships with Jon Hall (Whirlpool) & Atit Shah (Digitas)

Chief Creative Officer Atit Shah and Whirlpool client Jon Hall (Director of Market Strategy) sat down with Jim Stengel to talk about their partnership and work on the JennAir rebrand, sharing a behind-the-scenes look at a successful relationship between a marketing team and an agency team.
Beet.TV • 19 May 2021

Convergence, Diversity Lead NewFront Themes: Digitas’s Jodi Robinson

Our CEO sat down with Beet.TV to discuss diversity & inclusion, loyalty, the realities of production, and original content as just some of the themes coming out of this year's NewFronts. 
Spotify • 18 May 2021

The Programmatic Digest Podcast

Reny Morel, Senior Analyst, Programmatic, was featured on The Programmatic Digest Podcast talking about the cookieless future. You can listen here to learn more about the difference between cookies and identities, using healthy CRM data for easier tracking, and much more. 
Adweek • 6 May 2021

Digitas’ NewFronts Presentation Focused on Strength of Content Partnerships

At Digitas’ NewFronts presentation this year, the agency highlighted content developed alongside KitchenAid featuring a project called "Eat the Book".
The Drum • 27 April 2021

World Creative Rankings: the 20 most awarded ad campaigns of the year

The incredible JFK Moonshot team was named one of The Drum's top 20 most-awarded campaigns of 2020. The writeup cites that the “… piece for the JFK Presidential Library promotes an AR app it created that celebrated the 50th anniversary of the moon landings and the vindication of Kennedy’s famous speech.”
AdAge • 22 April 2021

Why Brands Need a Short-Form Video Strategy for New Plays by Facebook and Instagram

With Facebook's recent news about updates to its video advertising system, Danisha Lomax, SVP & National Paid Social Lead, sat down with Ad Age to discuss why this shift makes sense and why brands should take advantage of the increased usage.
Open X • 29 March 2021

Insights From The Buy-Side

Jessica Lough, VP Precision Media, spoke with our partners at OpenX about the future of digital advertising and how she and her team are helping clients navigate new and emerging identity solutions.
Campaign • 24 March 2021

REVEALED: Campaign US Media Awards shortlist

Digitas has  shortlisted  in 3 categories at the Campaign US Media Awards! We're recognized in Best Integrated Storytelling; Best Use of Digital Media; and Most Effective Media Plan -- all for  the Charli at Dunkin' . Winners will be announced on May 13 in a virtual ceremony. 
AdAge • 19 March 2021

How TikTok is revamping its ad business ahead of Apple's new privacy rules

Apple's new privacy controls, coming soon, will make it harder for apps and advertisers to track users across the internet, deliver targeted and re-targeted ads, find new customers and measure ad performance. How is TikTok responding?
Adweek • 18 March 2021

Amazon, TikTok, Roku Among 2 Dozen Presenters Set for IAB’s 2021 NewFronts

t's that time of year again! The virtual NewFronts are around the corner. Digitas, the only agency co-founder and presenter, will host our event on May 6th. You can read more about the presenters and the IAB's plans for the week overall here.
WARC • 18 March 2021

Clubhouse is a new place for brands to play, but it may not be the future of social audio

t the start of last year, experts expected digital audio to plummet due to a decrease in commuting and other factors caused by the pandemic. According to Pandora’s Definitive Guide to Audio, the average time spent listening to digital audio – including streaming music and podcasting – actually increased by 32% from January to June of 2020, and sales of Bluetooth headphones, speakers, and soundbar sales skyrocketed in 2020 to $7.5 billion – a 20% increase from 2019. 
Campaign • 18 March 2021

We belong in the C-suite

We continue to stand by the Asian American and Pacific Islander (AAPI) community, now and always. Hopefully folks were able to attend a recent Brave Space hosted by Publicis Groupe that focused on the perspectives of our AAPI colleagues. We also encourage you to read Michelle Tang's powerful POV, published by Campaign
The Drum • 15 March 2021

Why you’re going to buy a car on social media in 5 years

Social media platforms provide the shortest pathway from inspiration to purchase. The big players have already worked to make sure purchases are not only frictionless but also safe, reliable and predictable. With these parameters in place, there really is nothing stopping it from becoming so commonplace that, yes, you could realistically use social to purchase your next car. Here’s why.
Campaign • 5 March 2021

KitchenAid champions female empowerment in cooking series ‘Eat the Book’

We partnered with KitchenAid and Hello Sunshine to create Eat the Book -- a new digital series that brings together popular Reese's book club authors with fan favorite female chefs. 
Little Black Book • 25 February 2021

Digital Collectibles Boom: The Week the World Learned about NFT

Psst, if you haven’t heard, NFTs are taking over the online world. NFTs, short for Non-Fungible Tokens, are digital collectibles transacted on the blockchain and purchased online with cryptocurrency. Every NFT has its own unique 'address' and record, so individual ownership is validated and secured. In their almost four-year lifespan, NFTs have largely been digital art collections, individually numbered and limited. Spanning every conceivable genre, they are socially shareable, meme-friendly and increasingly VERY valuable.
Little Black Book • 17 February 2021

Christina Milian Recounts Favourite Moments from Popular Reese’s Book Club for New Digital Series

Digitas partnered with client KitchenAid and Reese’s Book Club to launch a new 4-episode digital series called “Eat The Book”. Each episode centers around one Reese’s Book Club Pick and is hosted by actress & singer Christina Milian; Milian is joined by the book’s author and an up-and-coming chef. The trio recounts favorite moments from the book and then brings the story to life through the creation of a book-inspired dish using KitchenAid cookware and appliances. 
Digiday • 11 February 2021

Brands court customers with different tactics this Covid-tinged Valentine’s Day

What was different about the consumer mindset this Valentine's Day, and how did brands respond? Find out and learn more from Brian Tapfar, VP/Director, Paid Social on how potential shipping delays affected advertisers' strategies this year.
Adweek • 10 February 2021

Inspire Brands Names Publicis Groupe as Its Media Agency of Record

Inspire Brands, the restaurant group behind Dunkin', Sonic, and Arby's, among others, named Publicis Groupe as its media agency of record. Digitas and sister agency Zenith will lead a dedicated media strategy team called Inspire Media Engine, which will also support national media buying and planning for brands including Baskin-Robbins, Buffalo Wild Wings, Jimmy John’s and Sonic, and local media planning and buying for Dunkin’, Jimmy John’s and Sonic. 
Digiday • 3 February 2021

TikTok pays Group Nine Media to create science videos as Gen Z segment grows

Allie Wassum, VP/GD, Social Strategy, spoke with Digiday about the growing importance of Gen Z in the marketplace. Now that Seeker, Group Nine's science brand, is creating original videos for the audience segment around environmental issues, conservation, space, and health, Wassum weighs in on how the group's buying power is increasing and how brands can respond.
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Felix Chang, General Manager
felix.chang@digitas.com

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