Adweek • 10 February 2021
Inspire Brands Names Publicis Groupe as Its Media Agency of Record
Inspire Brands, the restaurant group behind Dunkin', Sonic, and Arby's, among others, named Publicis Groupe as its media agency of record. Digitas and sister agency Zenith will lead a dedicated media strategy team called Inspire Media Engine, which will also support national media buying and planning for brands including Baskin-Robbins, Buffalo Wild Wings, Jimmy John’s and Sonic, and local media planning and buying for Dunkin’, Jimmy John’s and Sonic.