April 24, 2019
The Search Manager (SM) is responsible for leading the success of clients’ online marketing programs by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. The SM is analytical and uses problem-solving capabilities to assure flawless program execution to meet and exceed stated objectives.
Assumes accountability and ownership of regional search management and execution to deliver program successes for a key client.
Monitors and reports program financials, budgets, and fees to senior management
Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Directs and manages the daily work flow of all client programs, including initiation and management of projects
Manages client deliverables and share sound recommendations and work products
Creates and executes search account strategies and plans for the client
Effectively manages keyword strategies
Provides excellent communication via phone, emails and direct contact
Understands multi-channel optimization best practices and articulates knowledge and client deliverables effectively
Effectively creates and delivers client presentations
Provides thought leadership to clients
Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
Manages budgeting, forecasting, billing and invoicing
Meets specified deadlines
Team Leadership & Development
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Adopts stated account management standards and program management best practices
Assists in training, mentoring, and developing team members
Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
Knowledge, Skills and Abilities:
2+ years of Search experience and 1+ year of client/ account management
Experience in applying paid search optimization to brand-building & direct response initiatives. B2B client experience is a plus.
Deep experience with bid management tool DoubleClick for Search
Strong command of search engine research and reporting resources
Technical- Strong quantitative skills, including analytical abilities and math proficiency
Demonstrated critical thinking and problem solving abilities
Solid verbal and written communication skills
Ability to work successfully with the team on multiple projects under tight deadlines
Desire to work in an industry which is constantly evolving and presenting new and unique challenges
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.