October 8, 2019
One Publicis Team Samsung (OPTS) is an integrated, co-located team bringing together the best talent and innovation from across the Publicis Groupe to drive meaningful business impact for Samsung, the world’s largest advertiser. Publicis Groupe is commited to being an indispensable partner to Samsung as the marketing and consumer technology landscape continues to evolve at an unprecedented pace. Our team consists of the best Groupe talent coming together across 75+ markets from agencies such as Starcom, Performics, Leo Burnett, BBH, Digitas, Sapient, and more.
As marketers, we are committed to being consumer first in media, digital, creative, and data in order to design meaningful consumer experiences whilst driving business results. Our work reflects our endless curiousity and committment to driving constant innovation. We regularly deliver industry first pilots with top media, commerce, research, and measurement partners. Most recently we’ve won the Festival of Media Gold Award for Best Use of Digital and will be a featured speaker at DMEXCO 2019.
The Audience, Analytics and Insights (AAI) Team is a unique end-to-end cross-capability data team that ensures we are putting data at the heart of everything we do for Samsung. Our insights specialists blend quantitative analysis, qualitative research, and storytelling to creatively communicate a unique a view of our consumers and competitive opportunities to our strategists and media planners. Our audience and data strategists ensure the ability to action our strategic recommendations in digital whilst building valuable data assets and integrations so we can reach consumers on the right channel at the right time. Lastly, our analytics and data scientists ensure we are measuring and optimising the metrics that matter whilst driving a meaningful test and learn agenda.
Our culture consists of working hard and learning a lot whilst not forgetting to have fun. We are committed to growing talent and helping them to explore and discover what they are passionate about. Previous AAI team members have gone on to work for the world’s biggest tech companies, start-ups, and more.
What you’ll do in this role:
As Manager of Audience and Data Strategy, you will be tasked with helping Samsung UK improve their use of data in marketing activities across the consumer journey. You will work alongside an Associate Director and a globally distributed team of experts in understanding client objectives, creatively solving for data solutions, building and delivering data capabilities. Your expertise activating audiences, mapping consumer journeys, integrating marketing technology solutions, and using DMPs / DSPs will make you a key member of this team. You will build relationships with clients, earning their trust with your consistent delivery and creative thinking.
As part of the Audience and Data Strategy workstream, you will work alongside a globally distributed team of DMP experts, focused on capturing data and creating audiences for Samsung UK. This is a collaborative role working alongside the media strategist and planners to identify ways to better deliver media based on insightful data analysis. You will be expected to establish relationship with client managers, delivering value by delivering data capabilities and offerings for activation across media channels.
Personal attributes we look for are:
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.
DIGITAS GLOBAL BRAND PRESIDENT