Planner, Paid Social

OVERVIEW

What you’ll do:  

You’ll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns. Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs).

As Media Planner, Paid Social, you’ll manage our clients’ paid social activities, from planning to implementation and reporting. You will help drive strategy for measurable new growth and retention across social channels.

Day-to-day, your role includes:

  • Serve as a member of the cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices.
  • Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy.
  • Flawlessly run paid media in API partner platforms and directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals.
  • Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan.
  • Demonstrate deep knowledge of the capabilities of API partners and be able to test and apply them to client/campaign objectives. Foster strong relationships with current platform partners to help influence product roadmaps based on specific client needs.
  • Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal and client teams.
  • Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences.
  • Produce clear communication for internal teams and directly to clients regarding campaign performance, recommendations and expected deliverables.
  • Work flexible hours to adapt to the real-time nature of the social space. Be available “on call” during non-business hours for posting and optimizing as needed.
  • Participate in the training of junior team members as needed.

QUALIFICATIONS

We’re looking for strong, impactful work experience, which typically includes:

  • Superior collaboration and teamwork skills; experience working with cross-functional teams.
  • Detailed understanding/knowledge performance media, using a combination of ecommerce tactics (products feeds and catalogs, DPAs, and 3rd party tools: MikMak,Shopify), promotions, loyalty, and audience personalization at scale to inform strategic recommendations to client and team.
  • High attention to detail with the ability to track and evaluate KPIs across all social channels, determining necessary adjustments to optimize channel/media effectiveness in line channel/campaign ROAS.
  • Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail.    
  • Intermediate to advanced skills in Excel.
  • Excellent verbal and written communication skills.
  • The ability to think on your feet, present to clients, and talk knowledgeably about the role of social media.
  • Understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA).
  • Positive attitude and able to work independently, as well as part of a team.
  • Bachelor’s Degree Required.
  • 3+ years of experience in media or ad operations preferred.
  • 1+ years of hands-on experience working in self-service capacity within social platforms. Ideally, candidate will have experience working in both API partner UIs (ex. Brand Networks, 4C, Kinetic Social), as well as in Facebook/Instagram, Twitter and or LinkedIn Platforms.

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

 

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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