Senior Strategist, Strategy & Planning

OVERVIEW

We are looking for a digital-first strategist who is adept in understanding how brands win customer’s loyalty through connected experiences. You’ll combine smart lateral thinking with the drive for effective results. Versatility is the key characteristic we look for in a Senior Strategist. An ability to connect thinking across touchpoints brand, creative, content and . You’ll join the strategy Customer Experience practice, which delivers end-to-end solutions to help clients orchestrate their role, offering, audience, experience, platforms and products. The successful candidate will therefore possess strong knowledge of experience, content and customer (CRM and loyalty) strategies.

The Senior Strategist is an inventive individual that naturally owns the strategic agenda. Someone that brings creativity and authority to the role and a collaborative style that fits Digitas’ internal culture and external relationship with clients. Our culture is collegiate and thrives on diversity; Strategists work with client leads, creatives, data scientists, experience designers and solution consultants within Digitas as well as forming Power Of One solution teams across Publicis Groupe. At the inter-section of technology, data and creativity we believe we can offer more meaningful connected experiences between brands and people.

The role is responsible for regional and local clients and new business prospecting in Singapore, reporting to our CX Strategy Director. Sound like you? Then we’d love you to get in touch.

The Experience we need:

  • At least 5 years of strategy and planning experience in relevant digital creative agencies – relevant consulting and brand-side experience also considered
  • Knowledge and implementation of end-to-end customer experience strategies, including customer research, strategy, vision & design
  • Ability to develop customer strategies (CRM & Loyalty) and content strategies (Digital Experience Platforms) and a suitable track record in synthesising customer intelligence from data to dialogue into compelling customer or user journey maps
  • Detailed understanding of marketing effectiveness and best-practice measurement and benchmarking
  • Exposure to a variety of industry verticals with depth and breadth of expertise drawn from at least two of these categories: Travel & Hospitality, Food & Beverage, FS, Consumer Electronics, Pharma
  • Ability to work independently and work in a collaborative way with members of multi-functional teams (accounts/data/creative/PM)
  • Up-to-date knowledge on leading marketing technologies (Martech) and digital experience platforms (DXP) popular in APAC
  • Bachelor's degree or equivalent.

Your responsibilities:

  • Uncover unique insights and directions that help define a vision and roadmap
  • Customer journey mapping and forming scenarios that drive customer lifetime value
  • Guide the entire ideation process and support efforts all the way through to delivery
  • Help facilitate workshops and prioritisation of CX / CRM initiatives
  • A champion for customer lifetime value and how to make data-driven decisions
  • Uncover clients’ unrealised needs using insightful questions and developing rapport
  • Play a key team role in pitch and business development requirements
  • Identify strategic opportunities that help to sell in appropriate new services
  • Maintain relationships and support strategy leaders in Digitas and Groupe
  • Coach & develop junior talents and peers so that all members contribute well
  • Develop the right expectations, manage stakeholders and own quality delivery.

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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