What you’ll do:

You’ll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns. Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs).

As Media Planner, Paid Social, you’ll manage our clients’ paid social activities, from planning to implementation and reporting.

Day-to-day, your role includes:

• ✦Serve as a member of the cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices.
• ✦Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy.
• ✦Flawlessly run paid media in API partner platforms and directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals.
• ✦Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan.
• ✦Demonstrate deep knowledge of the capabilities of API partners and be able to test and apply them to client/campaign objectives. Foster strong relationships with current platform partners to help influence product roadmaps based on specific client needs.
• ✦Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal and client teams.
• ✦Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences.
• ✦Produce clear communication for internal teams and directly to clients regarding campaign performance, recommendations and expected deliverables.
• ✦Work flexible hours to adapt to the real-time nature of the social space. Be available “on call” during non-business hours for posting and optimizing as needed.
• ✦Participate in the training of junior team members as needed.

We’re looking for strong, impactful work experience, which typically includes:

• ✦Superior collaboration and teamwork skills; experience working with cross-functional teams
• ✦Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail.      
• ✦Intermediate to advanced skills in Excel
• ✦Excellent verbal and written communication skills
• ✦The ability to think on your feet, present to clients, and talk knowledgeably about the role of social media
• ✦Understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA)
• ✦Positive attitude and able to work independently, as well as part of a team
• ✦Bachelor’s Degree Required
• ✦2+ years of hands-on experience working in self-service capacity within social platforms. Ideally, candidate will have experience working in both API partner UIs (ex. Social Code, 4C, Smartly.io), as well as in Facebook/Instagram, Twitter, Pinterest, LinkedIn, and/or Snapchat Platforms.
• ✦Experience in media or ad operations preferred

Got what it takes? We’d love to hear from you.