February 17, 2021
What you’ll do:
You’ll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns. Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials and vet new social/messaging Platforms.
As Media Supervisor, Paid Social, you’ll manage a team of direct reports that are implementing our clients’ paid social activities, while also getting your hands dirty ensuring flawless execution and inspiring strategy.
Day-to-day, your role includes:
Overseeing development of paid social media program strategies and analysis for clients, collaborating closely with other Media practices, Account, Creative, Social Strategy and Measurement teams to ensure that work is strategically aligned and on brief.
Expertly guiding and managing relationships between teams and clients to consistently deliver high-quality, inspiring work and grow our business.
Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy.
Flawlessly run paid media directly in social platforms. Responsible for QA’ing campaign setup and trafficking.
Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan.
Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns.
Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences.
Work flexible hours to adapt to the real-time nature of the social space. Be available “on call” during non-business hours for posting and optimizing as needed.
Participate in the training of junior team members as needed.
We’re looking for strong, impactful work experience, which typically includes:
Superior collaboration and teamwork skills; experience working with cross-functional teams
Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail.
Intermediate to advanced skills in Excel
Excellent verbal and written communication skills
The ability to think on your feet, present to clients, and talk knowledgeably about the role of social media
Understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA)
Positive attitude and able to work independently, as well as part of a team
Bachelor’s Degree Required
5-7+ years of experience in media planning/buying or ad operations preferred
2+ years of hands-on experience working in self-service capacity within social platforms.
1+ years of team management experience
Got what it takes? We’d love to hear from you.
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.