Associate Director, Media Technology

OVERVIEW

Tasks and responsibilities include: 

  • Commands a comprehensive understanding of digital marketing which can be effectively translated into developing thoughtful, actionable implementation and measurable strategies/plans 
  • On top of marketplace updates and has the ability to articulate their impact on technology and digital objectives 
  • Works with interdepartmental teams to identify issues and opportunities on business through use of unique media technologies in planning and executing media 
  • Maintains a clear and reasonable vision of "next steps" and the "big picture" during meetings or project changes 
  • Evaluates, assesses and recommends the most effective campaign implementation solutions to satisfy clients' objectives based on the strengths, weaknesses and opportunities of each 
  • Effectively uses and explains campaign implementation resources (e.g., third party ad servers such as Campaign Manager 360, Flashtalking, Innovid etc.) to relevant parties 
  • Works with multi-level Media teams, Delivery Management, Account Management, Creative and Measurement to ensure a seamless integration of work 
  • Maintains appropriate mid/senior-level client, vendor and interdepartmental relationships 
  • Builds client, vendor and interdepartmental respect and is recognized as a leader on their business 
  • Manages relevant parties’ expectations on realistic implementation deliverables 
  • "Pushes the envelope" with vendors to create solutions that work best to satisfy the needs of Digitas and our clients 
  • Reviews, assesses and makes recommendations on departmental resources/preferred vendors 
  • Responsible for team oversight, including scope of work, quality of work, allocation management, career paths, and overall growth 
  • Connected to other agencies within the Publicis Groupe 
  • Active contributor to the growth of the department 

QUALIFICATIONS

To qualify, you’ll need:

  • 7-9 years' experience
  • Creative agency experience desired
  • Strong technical skills
  • Effective time management skills
  • Proficiency in MS office suite (MS Excel, MS Word, MS PowerPoint)
  • Advanced proficiency in MS PowerPoint with a focus on storytelling and attention to detail
  • Proficient in usage of third party ad serving systems (e.g., Campaign Manager 360, Flashtalking, Innovid etc.)
  • Extensive experience in implementing rich media or DCO applications
  • Experience and firm understanding of measuring campaign performance
  • Experience in managing people and projects
  • Strong presentation skills

Candidate must be open to travel as needed

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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