Associate Director, Search Marketing

OVERVIEW


What you’ll do:


As Associate Director of Search Marketing, you’ll build the strategy and oversee planning and reporting of Digitas client SEM campaigns, ensuring ongoing performance optimization. Day to day, your responsibilities will include:

  • Shaping and articulating the department and agency’s view on customer segmentation, media strategy tactics and execution
  • Managing the strategic components of an integrated SEM campaign, including both Paid Search and Organic Search
  • Accountable for testing schedule, learning agenda, performance forecasts
  • Providing creative solutions to client challenges; resourceful and able to troubleshoot issues with limited direction
  • Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
  • Overseeing development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)
  • Drawing insights from program results, keeping clients and internal teams looped in on strategic implications
  • Identifying and addressing client issues, as well as new opportunities within existing client business
  • Owning and clearly responding to client questions and issues related to media, serving as day-to-day contact
  • Managing assigned accounts within the media department with minimal oversight, including media planning, media negotiations and implementation, performance tracking and analysis, and various associated projects
  • Working closely with account, creative and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and quality levels are maintained
  • Managing and motivating junior staff, providing them ongoing feedback, performance evaluation, career direction and training
  • Understanding big picture implications and how insights can be applied in other programs and channels
  • Active knowledge sharing with capability and broader agency

QUALIFICATIONS

We’re looking for a whip smart Associate Director who is also a delight to work with, which usually includes:

  • A four-year degree and 7 to 9 years of digital media experience, 6+ years of SEM experience
  • Deep familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and SA360 search expertise preferred)
  • Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
  • Keen attention to detail and an analytical approach to achieving objectives
  • Solid quantitative and research skills; proven data interpretation capability, proven ability to translate data insights into a story
  • Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools
  • Excellent client presence and ability to lead discussions with internal and external leadership
  • Strong ability to understand client objectives and how they translate into search and media strategies
  • Stellar communication and presentation skills – you’re poised, articulate and convincing
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

 

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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