Analyst, Search Marketing

Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling.

Paving the way for this is our powerful Search Marketing team, determined to transform the marketing landscape. Right now, we’re looking for a talented Analyst to help us do this. Up for it? Read on.

What you’ll do:

As a Search Marketing Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the strategy, planning and reporting for our clients. 

Day-to-day, your role includes:

• ✦Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
• ✦Actively participating in meetings and proactively documenting takeaways and next steps 
• ✦Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
• ✦Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
• ✦Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategy
• ✦Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
• ✦Monitoring emerging industry trends and summarizing them for internal and external stakeholders
• ✦Leveraging and developing proficiencies with SEM platforms, tools and resources
• ✦Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
• ✦Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
• ✦Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
• ✦Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients

We’re looking for strong, impactful work experience, which typically includes:

• ✦A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus
• ✦Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
• ✦A detail-oriented approach and a desire to achieve objectives accurately
• ✦Solid quantitative and research skills, and proven data interpretation capability
• ✦Familiarity with the digital advertising space and a passion for growing that interest into a career
• ✦Strong communication skills – you’re clear and thorough, yet concise
• ✦A passion for building relationships and a desire to contribute to team building and event planning
• ✦Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right

NA-21-4570