Manager, Data & Analysis

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Manager – someone who can lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross-functional success. Sound like you? Read on.

What you’ll do:  

As Manager, you’ll drive strategic marketing growth for clients and inspire a team of analysts and senior analysts.  You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

• ✦Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
• ✦Building effective marketing strategies with other internal partners to optimize client budgets and programs
• ✦Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
• ✦Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
• ✦Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• ✦Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
• ✦Strong understanding of SEO/SEM:
  • ✦Provide strategic alignment between SEO and SEM teams to ensure synergies and efficiencies across disciplines
  • ✦Ongoing SEO reporting via the BrightEdge tool to track keyword visibility and impact of optimizations on search rankings
  • ✦Manage reporting process for deliverables that provide insights and concrete recommendations for SEO’s impact on site engagement and interaction with paid media
• ✦Specific Skills:
  • ✦Adobe Analytics
  • ✦BrightEdge
  • ✦Paid media reporting tools and experience, especially Google SA360 but also Google Campaign Manager, programmatic DSPs, Social platforms, e.g. Facebook, Pinterest
  • ✦Tableau
  • ✦Advanced Excel skills, including strong ability to apply functions to problem solving

We’re looking for strong, impactful work experience, which typically includes:

• ✦5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• ✦Experience managing a team
• ✦Strong analytical, critical thinking, and problem solving skills
• ✦Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• ✦Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• ✦A four-year college degree; advanced degree is a plus
• ✦Passion for online advertising and emerging trends in the digital landscape
• ✦The ability to thrive in a fast-paced and deadline-driven environment

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.