Digital Media Director

OVERVIEW

The Digitas Media Team delivers media services to clients across Display, Programmatic, Paid Social, Paid Search, SEO and Affiliates across teams in Edinburgh and London. The team works with a broad range of clients varying from retail to travel and B2B.

Our mission is to create wonderful digital experiences by connecting media with data, technology and creative to win in the moments that count.

Role Summary

Reporting to the Group Media Director/ Activation Director, the Media Director is responsible for leading the upper funnel media activity for Marriott Hotels. They will lead a multi-disciplinary team delivering industry leading solutions and driving excellence in client performance.

The Media Director will work with the Group Media Director and the Activation Director to contribute to account plans to outline the opportunities to develop client remit and relationships.

Responsibilities

  • Own the day to day client relationship, making sure that all requests are dealt with in a professional and timely way
  • Manage team to develop award winning and effective media plans 
  • Keep up to date with media trends and digital developments, sharing information and POVs with client and team
  • Maintain strong relationships with key media & technology partners
  • Support new business opportunities
  • Manage a multi-disciplinary team, some through dotted reporting lines, of up to 10 people assisting in their development and supporting prioritization of work load 
  • Growth of revenue and margin across key clients

QUALIFICATIONS

  • Strong digital media experience
  • Excellent communication and relationship-building skills
  • Deep hands-on experience of managing digital display media channels
  • Experience of commercial management of accounts from booking & invoicing to reconciliation
  • Proven track record of account optimization & performance improvement
  • Good project management skills
  • Self-motivated and be able to work under their own initiative
  • Media agency background
  • Excellent Excel & PowerPoint skills to support media planning, forecasting & evaluation

Desirable

  • Experience of offline media planning
  • Experience supporting the development of commercial proposals for media services
  • First hand analytical experience
  • Experience managing international accounts

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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