Senior SEO Manager

OVERVIEW

The Digitas Media Team delivers media services to clients across Display, Programmatic, Paid Social, Paid Search, SEO and Affiliates across teams in Edinburgh and London. Across these locations in Leith and East London, the team works with a broad range of clients varying from retail to travel and B2B.

Role context and overview

Senior SEO Managers are embedded into SEO client teams to lead SEO retainers, campaigns and implementation for clients. Responsible for providing an expert level SEO analysis including keyword research and targeting,  competitor analysis, content and backlink audits and end to end outreach and engagement strategy creating effective online quality signals for our clients.

Seniors within the team have an expert level of SEO knowledge and act as leaders within the team for SEO expertise, client management, ideas, innovation and problem solving.

SEO campaigns are a team effort and Senior SEO Managers work closely with other members of the SEO team, as well as with our Technical Search and Media Content team. Together this forms a complete SEO team around a client to produce best in class SEO campaigns that deliver against client’s business goals and objectives.

The Senior Media Manager (SEO) will report in to a Media Director (SEO) and may sometimes manage Media Manager (SEO) team members.

QUALIFICATIONS

  • Accountable for the implementation and delivery of high level SEO campaigns according to the agreed SEO strategy, including activity planning and scheduling
  • Responsible for all aspects of SEO analysis and delivery including keyword research, competitor analysis, content and backlink audits
  • Responsible for external link development from campaign ideation through to execution and reporting
  • Identifying opportunities to collaborate with journalists and influencers, pitching stories and spotting the best routes to gain timely press coverage for brands
  • Responsible for leadership, knowledge sharing, innovation spotting and training
  • Responsible for contributing to the continuing improvement of our SEO service
  • Audience research and identification, blogger engagement and relationship management, trend spotting, content creation, social media activity and new technique innovation and implementation
  • Identifying key opportunities including innovations and up and cross sells for clients
  • Work towards client targets and goals within media campaigns
  • Continuously increasing knowledge of media channels, particularly SEO and keeping up to date with the marketplace and industry and integrating these developments into client campaigns
  • Working collaboratively with other parts of the business including wider Media, Professional and Client Services, Data, Creative, and always putting the client at the heart of what we do
  • Effectively manage client communications

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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