SEO Manager

OVERVIEW

SEO Managers are embedded into SEO client teams providing a mix of support and leadership across SEO retainers, working on a mix of analysis, campaigns and implementation for clients. They are responsible for a mix of SEO analysis and delivery including keyword research and targeting, competitor analysis, content and backlink audits as well as outreach campaigns and a number of other areas.

SEO Managers have a good grounding and understanding of SEO knowledge and act as a support or lead in delivering SEO expertise, client management, ideas, innovation and problem solving.

SEO campaigns are a team effort and SEO Managers work closely with more senior SEO team members as well as with our Technical Search and Media Content team. Together this forms a complete SEO team around a client to produce best in class SEO campaigns that deliver against client’s business goals and objectives.

The SEO Manager will report in to a Senior SEO Manager.

You will be responsible for the implementation and delivery of SEO retainers or campaigns according to the agreed SEO strategy, including activity planning and scheduling. You will be responsible for all non-technical aspects of SEO analysis and delivery including keyword research, competitor analysis, content and backlink audits. You will undertake external link development from campaign ideation through to execution and reporting. You will support account teams in audience research and identification, blogger or influencer engagement, outreach and relationship management and trend spotting. Supporting account teams in research necessary for cross- and upselling opportunities. Supporting technical search teams with site migrations as and when required. Working towards client targets and goals within media campaigns. Continuously increasing knowledge of media channels, particularly SEO, and keeping up to date with marketplace and technical developments. Working collaboratively with other parts of the business, always putting the client at the heart of what we do, communicating efficiently within account teams and participating in knowledge sharing initiatives collaboratively.

QUALIFICATIONS

  • Strong experience in SEO, preferably within an agency environment
  • Solid level of SEO knowledge
  • Strong interest in other media channels, particularly PPC
  • Experience delivering outreach campaigns for clients
  • Ability to manage relationships with tact and diplomacy
  • Demonstrable experience of being able to write to a high standard
  • Hands on experience with analytics tools
  • Hands on experience with industry leading SEO tools
  • Excellent Excel skills

Desirable

  • Experience in cross digital campaigns, preferably with PPC
  • Experience working on complicated SEO campaigns for big brands
  • Experience working directly with clients
  • Demonstrable experience of working to tight deadlines

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

Like what you see?

Have questions? Thoughts? Requests?

LET'S CONNECT

Like what you see?

Have questions? Thoughts? Requests?

LET'S CONNECT

Make a Connection