Senior Paid Social Manager

OVERVIEW

We have a really exciting new role opening up on one of our luxury clients; Marriott. Joining a formidible team, you will have the chance to spearhead ideas while learning at the same time from colleagues with a wealth of experience and knowledge.

Reporting to the Media Director, you will be responsible for delivering the digital media planning, buying and activation for clients. You will make budget, channel and tactic recommendations and should have a comprehensive understanding of the various social media platforms and the advertising opportunities across them. You will lead the review and assessment of campaign performance and will need a strong understanding of the principles of digital media and the common measurement approaches.

Responsibilities

  • Ensure accurate set up and management of paid social campaigns across multiple platforms / networks
  • Lead ongoing optimisation and evolution of media activity, devising and managing appropriate testing frameworks and beta products in order to maximise performance.
  • Ensure regular performance-based optimisation tasks (including adjusting budgets/bids, altering targeting and refreshing creative) take place on a regular basis.
  • Look for innovative opportunities to deliver new solutions that demonstrate superior value to clients through close relationships with media and technology partners
  • Work closely with colleagues from all media specialisms to ensure budget is always managed most efficiently and data shared across all channels
  • Ensure accurate monthly reconciliation and financing of clients and to ensure spend is delivered according to media plan and clients receive accurate and timely invoicing from media partners

QUALIFICATIONS

To ensure this role is the correct fit for you, we ask that you match up with the following skillset - 

  • Solid experience in digital media agency in hands on activation role
  • Have an in-depth understanding of paid social advertising platforms and how to define, segment and target people online
  • Ability to independently research new areas of the market or areas of opportunity and develop POVs to share with colleagues and clients
  • Ability to independently activate, manage, and optimise campaigns, and oversee others to ensure quality of output

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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