Planner, Paid Social

OVERVIEW

As Media Planner, Paid Social, you’ll manage our clients’ paid social activities, from planning to implementation and reporting.

Day-to-day, your role includes: 

Serve as a member of the cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices.

•Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy

.•Flawlessly run paid media in API partner platforms and directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals

.•Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan

.•Demonstrate deep knowledge of the capabilities of API partners and be able to test and apply them to client/campaign objectives. Foster strong relationships with current platform partners to help influence product roadmaps based on specific client needs

.•Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal and client teams.

QUALIFICATIONS

We’re looking for strong, impactful work experience, which typically includes

•Superior collaboration and teamwork skills; experience working with cross-functional teams

•Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail.

•Present to clients, and talk knowledgeably about the role of social media

•Understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA)

•Positive attitude and able to work independently, as well as part of a team

•Bachelor’s Degree Required

•3+ years of experience in media or ad operations preferred

•1+ years of hands-on experience working in self-service capacity within social platforms. Ideally, candidate will have experience working in both API partner UIs (ex. Brand Networks, 4C, Kinetic Social), as well as in Facebook/Instagram, Twitter and or LinkedIn Platforms.

 

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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