Associate Director, Paid Social

OVERVIEW

What you’ll do: 

You’ll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns. Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs).

As an Associate Director, Paid Social, you’ll manage a team of direct reports that are implementing our clients’ paid social activities, while also getting your hands dirty ensuring flawless execution and inspiring strategy.

You’ll play an instrumental, game-shaping role in developing media strategies and implementing a wide variety of innovative tactics to grow our clients’ business.

Day-to-day, your role includes:

  • Provide leadership and guidance as your team develops best-in-class paid social campaign strategies and tactics
  • Collaborate closely with Media Planning, Strategy, and Data & Analytics teams to ensure the role of paid social is aligned with broader client needs
  • Develop and maintain  positive and productive relationships with vendor reps, other agency teams (both internal and external) and clients, helping to identify risks and opportunities for the business
  • Help to develop, evolve, and evangelize paid social philosophy and best practices through data-supported campaign measurement and testing
  • Ensure flawless execution of social campaigns, including error-free ad creation, targeting, budget pacing, and inventory selection
  • Identify and support innovation opportunities to help keep our agency and clients on the cutting edge
  • Support Data & Analytics team in the development of learning agendas/measurement plans for all campaigns based on client business goals
  • Foster the development and growth of junior team members, including hard- and soft-skill training and feedback
  • Stay up-to-date on new ad products and technology advancements, often taking point on sharing new opportunities with your clients and the broader paid social capability 

QUALIFICATIONS

We’re looking for strong, impactful work experience, which typically includes:

  • Bachelor’s Degree and 7-9 years of media experience – including at least two years of hands-on paid social experience and three years of supervisory experience
  • Excellent grasp of paid social campaign development, execution, and optimization – ideally spanning multiple verticals and objectives
  • Experience managing large-scale paid social campaigns, including Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, Reddit, and emerging platforms
  • Superior collaboration and teamwork skills; experience working with cross-functional teams
  • Stellar verbal and written communication skills
  • Effective team leadership and delegation approach that will keep deliverables on time and morale high
  • Positive attitude and ability to work independently and as part of a team, always acting with integrity 

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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