Senior Manager, Client Insight

OVERVIEW

Senior Manager, Client Insight & Analytics

 

Work Experience & Education Requirements:       

  • 5-8 years of marketing analytics experience with proven track record in Return on Marketing Investment, Pricing / Promotion and Forecasting
  • Experience in Pharmaceutical Industry a plus
  • Bachelor’s degree required, Master’s degree a plus
  • Significant coursework or degree in quantitative fields

 

Job Requirements

  • Mastery in quantitative marketing research (Marketing Mix, Pricing Promotion, Forecasting) and statistical techniques (Regression, Time Series)
  • Experience with SAS / SPSS or other statistics packages
  • Experience in project management
  • Proficient in Microsoft Excel and PowerPoint
  • Proficient with Nielsen / IRI / IMS and similar syndicated data

 

Core Competencies & Skills

  • Strong leadership skills
  • Strong analytic thinker and problem solver
  • Sound technical marketing research skills
  • Strong business understanding
  • Ability to prioritize and manage multiple projects
  • Strong oral and written communication and presentation skills
  • Ability to manage multiple projects efficiently
  • Intellectually curious
  • Accountable for accomplishing own work and completing work through others

 

Position Accountabilities

  • Generate insights and interpret analytic / model output
  • Ensure quality of output and drive excellence
  • Lead client engagements and present insights at all client levels
  • Partner with clients and elevate relationship to trusted advisory status
  • Produce client proposal for new work                         
  • Lead, manage, train and mentor other associates
  • Actively demonstrate cost leadership and help deliver on company’s financial targets
  • Contribute to company product leadership and innovation

About Digitas

 

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

 

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