Senior Analyst, Data and Analysis

OVERVIEW

 Contribute to to integration of audience research and activation end-to-end audience approach by integration of Audience Research & Activation

·     Translate market research into addressable targeting signals and strategies for campaigns

·     Build expertise first, second and third party data activation for consumer targeting

·       Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials  

·     Manage research & activation vendor exploration in efforts of expanding current data provider set by setting up meetings and vetting capabilities

·     Constantly stay informed on evolving media landscape, including research and emerging trends to provide insight to both internal and client teams

Contribute to delivering insightful research and data to inform Samsung’s communication strategy

Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials

·     Develop target audience profiles using mix of syndicated and client data and build alignment of target audiences between client segmentation work, strategic media targets and addressable targeting

·     Assist in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business and product news

·     Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results

·     Support measurement execution focused on ad/media effectiveness and brand health

·       Leverage agency and third-party tools to define category, consumer, brand and competitive landscapes

·       Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials

 

Contribute to day-to-day research efforts while contributing to larger cross-brand learning roadmaps

·       Support measurement execution focused on ad/media effectiveness and brand health

·       Constantly stay informed on evolving media landscape, including research and emerging trends to provide insight to both media planning team and client

·       Build knowledge of the agency’s systems and data providers and learn how to use data and analytic techniques to help answer client questions

·       Manage research vendor exploration in efforts of expanding current data provider set by setting up meetings and vetting capabilities

 

Contribute to integration of audience research and activation

·     Translate market research into addressable targeting signals and strategies for campaigns

·     Build expertise first, second and third party data activation for consumer targeting

 

QUALIFICATIONS

   Bachelor’s degree in advertising, business, engineering, statistics, marketing, or similar discipline or 2+ year working in an agency environment

·     Requires excellent organization and communication skills, both written and verbal

·     Ability to work both independently and collaboratively

·     Familiarity with syndicated and customer data sources

·     Demonstrate critical thinking and problem solving abilities

·     Self-motivated, willing and able to learn in a fast-paced environment

About Digitas

 

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

 

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