Senior Research Analyst

OVERVIEW

The Senior Research Analyst helps support media strategy, consumer research and measurement teams using research, data, and analytics techniques to answer client business questions and establish/implement best practices. The Senior Research Analyst is a creative thinker, always in search of both the numbers and the ‘why’ behind the numbers.

Day-to-day, your role includes:

 

✦ Develop target audience profiles using mix of syndicated and client data and build alignment of target audiences between client segmentation work, strategic media targets and addressable targeting

✦ Assist in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business and product news

✦ Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results

✦ Leverage agency and third-party tools to define category, consumer, brand and competitive landscapes

✦ Support measurement execution focused on ad/media effectiveness and brand health

✦ Constantly stay informed on evolving media landscape, including research and emerging trends to provide insight to both media planning team and client

✦ Build knowledge of the agency’s systems and data providers and learn how to use data and analytic techniques to help answer client questions

✦ Manage research vendor exploration in efforts of expanding current data provider set by setting up meetings and vetting capabilities

QUALIFICATIONS

We’re looking for strong, impactful work experience, which typically includes:

✦ Bachelor’s degree in advertising, business, engineering, statistics, marketing, or similar discipline or 2+ year working in an agency environment

✦ Requires excellent organization and communication skills, both written and verbal

✦ Ability to work both independently and collaboratively

✦ Familiarity with syndicated and customer data sources

✦ Demonstrate critical thinking and problem solving abilities

✦ Self-motivated, willing and able to learn in a fast-paced environment

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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