Analyst, Analytics Modeling and Product Development

Location: Westport
Published:
Job ID: 22-4578

Company Description

Digitas (m)PHASIZE is a marketing analytics consulting company providing custom, leading edge solutions for the world’s most exciting brands and companies. (m)PHASIZE is a recognized leader in the field of marketing analytics and ROI optimization.  We leverage data-driven decision science to deliver actionable insights to improve marketing performance. Our clients range from Fortune 100 to dynamic start-ups, spanning a variety of industries (from retail to media and technology among others).

(m)PHASIZE is part of one of the world’s largest advertising networks and is uniquely positioned to provide full-range marketing analytics services to its clients. (m)PHASIZE is a people-first rapidly growing company that retains its unique start-up culture and a sense of close-knit community.

(m)PHASIZE is looking for future dynamic thought leaders in the field of marketing analytics and predictive modeling. Analysts will work closely with Managers, Directors and Vice Presidents on all aspects of analytics work, from data collection and processing, hypothesis testing and model development, programming and model construction, and model interpretation.

 

Overview

- Implement statistical modeling and analytic process in all stages of client projects while ensuring scientific and business integrity.

- Deliver statistical and managerial interpretation of the results to client team

- Standardize and automate analytic process to gain efficiency

- Execute empirical tests of newly developed concepts in early stage of products

- Keep abreast with new development of analytic methods in academia and industry research

- Suggest and create new product ideas in marketing analytics

- Strong analytic thinker and problem solver

- Sound technical marketing research skills

- Strong business understanding

- Accountable for accomplishing own work

- Ability to prioritize and manage multiple projects

- Strong oral and written communication and presentation skills

- Ability to manage multiple projects efficiently

- Intellectually Curious

- Debugging

Qualifications

- Recent graduate or 1 years of marketing analytics experience with proven track record in statistical modeling and computational programming skill using statistical packages, with an emphasis on machine learning

- Experience in business and marketing/advertising data

- Graduate level coursework or degree in statistics, mathematics, or econometrics

- Bachelor’s degree required, Master’s degree a plus

-Proficiency in statistical models (multivariate, linear & nonlinear, Bayesian, or time-series models; optimization techniques, and quantitative marketing research (Marketing Mix, Discrete Choice, or Forecasting), importantly the ability to use these models to solve problems.

- Ability to debug code

- Experience with R or Python

- Hands-on experience with Nielsen / IRI data, and marketing/media data a plus

- Proficient in Microsoft Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.

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