Associate Director, Precision

Location: New York
Published:
Job ID: 22-6014

Company Description

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke, and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 21 countries and 34 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

Overview

OVERVIEW

Associate Director, Commerce Media

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com.  

We’re looking for an outstanding Associate Director—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a opportunity for a digital media star, with Amazon-specific experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on.

What you’ll do: 

As an Associate Director, you’ll be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans.

You will also provide guidance, training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships. 

Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing either/both search and display campaigns across retailers and retail media networks. Campaigns will vary between hands-on self-serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Ahold, Costco, HyVee, Meijer, etc. 

Day to day your role includes:

  • Contributing as a primary contact for day-to-day clients
  • Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
  • Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations
  • Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
  • In-platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
  • Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
  • Ensuring that media deliverables meet and align with client goals and objectives
  • Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
  • Providing creative solutions to client challenges
  • Direct oversight of Analysts and supporting their growth and professional development
  • Understanding big picture implications and how insights can be applied in other programs and environments
  • Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
  • Developing and maintaining quality control procedures for campaign implementations
  • Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Adopting established account management standards and program management best practices
  • Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Active knowledge sharing with capability and broader agency
  • Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
  • Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities
  • Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group

Outside of day-to-day

  • Keep up to date on industry trends and send highlights to greater team when applicable
  • Handle ad-hoc reporting requests as they come through

Qualifications

We’re looking for a rising media leader, which typically includes:

  • 6 to 8  years of digital media experience, 3+ years of SEM/e-Commerce/Shopper Marketing experience
  • Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search and display experience preferred)
  • Keen attention to detail and an analytical approach to achieving objectives
  • An understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
  • Solid quantitative and research skills, and proven data interpretation capability
  • Fluency with Microsoft Office (Word, PowerPoint, Excel)
  • Excellent client presence and ability to lead discussions with internal and external leadership
  • Strong ability to understand client objectives and how they translate into search and media strategies
  • Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

Additional Information

Compensation Range: $127,000 - $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply.

All your information will be kept confidential according to EEO guidelines.

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