Senior Analyst, Search Marketing
Company Description
We are the connected marketing agency, a full-service agency with
modern creative & media, data, and technology services all under
one roof.
We are connected in the way we think and the way we work. At the
heart of our company are great people that we call Unicorns. Our
Unicorns are open, bold, and curious and love to solve complex
problems for clients in unique ways.
We’re looking for an outstanding Senior Analyst – someone who can
inspire junior staff and skillfully juggle multiple pieces of business.
Sound like you? Read on.
Overview
What you’ll do:
As a Senior Analyst, you’ll manage the tactical components within
integrated Search Engine Marketing (SEM) campaigns, more
commonly known as Paid Search, or Pay-per-Click (PPC). Working
with Google, Microsoft, and Yahoo (among others), you’ll assist with
the strategy, planning and reporting for Digitas clients.
Day-to-day, your role includes:
• Serving as the primary contact in fielding SEM challenges,
solving issues to achieve (and exceed) campaign goals
• Building and presenting concise program readouts of
performance towards key business metrics
• Holistic SEM management including keywords development,
ad creative & strategy, trafficking recommendations,
optimizing programs towards key business goals and reporting
• Actively participating in meetings and proactively identifying
campaign opportunities, challenges and issues
• Translating campaign/client goals into strategic SEM tactics
and effectively executing those tactics against the client’s
strategy
• Implementing Paid Search best practices, providing refinement
and optimization recommendations and proactively identifying
campaign execution issues
• Monitoring emerging industry trends and summarizing them for
internal and external stakeholders
• Leveraging and developing proficiencies with SEM platforms,
tools and resources
• Developing campaign ad copy (text-based titles and
descriptions or feed-based images) and tagging traffic or
creative elements to sites per creative rotation instructions
• Develop performance forecasts, budget allocations and
providing data-based rationale for these recommendations
• Collaborating with both clients and internal cross-channel
colleagues by providing reporting as requested in a concise
and timely fashion
• Consistently demonstrating positive impact with clients, internal
teams, capability and outside vendor
Qualifications
We’re looking for strong, impactful work experience, which typically
includes:
• A four-year degree, and 2 to 4 years of analytical or digital
marketing experience, preferably in SEM
Strong ability to work closely within a team structure to problem
solve, prioritize and manage time effectively
• Advanced skills within Google AdWords, Bing Ads, Yahoo
Gemini and 3rd Party tools such as DoubleClick
• Strong client management and presentation skills
• Expertise in managing numbers and proficiency in executing
approved media buys
• A firm pulse on the media marketplace and to provide insights
into campaign results
• A detail-oriented and organized approach to achieving
objectives
• Solid quantitative and research skills, and proven data
interpretation capability
• Strong communication skills – you’re clear and thorough, yet
concise
• A passion for our industry, building relationships and a desire to
contribute to a team
• Exudes confidence and won’t hesitate to connect with folks
throughout the organization to get the job done right
Got what it takes? We’d love to hear from you.
Digitas is an equal opportunity employer.
Additional Information
All your information will be kept confidential according to EEO guidelines.
“Compensation Range: $58,500 - $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply.
