Senior Analyst, Search Marketing

Location: New York
Job ID: 23-4323

Company Description

We are the connected marketing agency, a full-service agency with

modern creative & media, data, and technology services all under

one roof.

We are connected in the way we think and the way we work. At the

heart of our company are great people that we call Unicorns. Our

Unicorns are open, bold, and curious and love to solve complex

problems for clients in unique ways.

We’re looking for an outstanding Senior Analyst – someone who can

inspire junior staff and skillfully juggle multiple pieces of business.

Sound like you? Read on.


What you’ll do:

As a Senior Analyst, you’ll manage the tactical components within

integrated Search Engine Marketing (SEM) campaigns, more

commonly known as Paid Search, or Pay-per-Click (PPC). Working

with Google, Microsoft, and Yahoo (among others), you’ll assist with

the strategy, planning and reporting for Digitas clients.

Day-to-day, your role includes:

• Serving as the primary contact in fielding SEM challenges,

solving issues to achieve (and exceed) campaign goals

• Building and presenting concise program readouts of

performance towards key business metrics

• Holistic SEM management including keywords development,

ad creative & strategy, trafficking recommendations,

optimizing programs towards key business goals and reporting

• Actively participating in meetings and proactively identifying

campaign opportunities, challenges and issues

• Translating campaign/client goals into strategic SEM tactics

and effectively executing those tactics against the client’s


• Implementing Paid Search best practices, providing refinement

and optimization recommendations and proactively identifying

campaign execution issues

• Monitoring emerging industry trends and summarizing them for

internal and external stakeholders

• Leveraging and developing proficiencies with SEM platforms,

tools and resources

• Developing campaign ad copy (text-based titles and

descriptions or feed-based images) and tagging traffic or

creative elements to sites per creative rotation instructions

• Develop performance forecasts, budget allocations and

providing data-based rationale for these recommendations

• Collaborating with both clients and internal cross-channel

colleagues by providing reporting as requested in a concise

and timely fashion

• Consistently demonstrating positive impact with clients, internal

teams, capability and outside vendor



We’re looking for strong, impactful work experience, which typically


• A four-year degree, and 2 to 4 years of analytical or digital

marketing experience, preferably in SEM

Strong ability to work closely within a team structure to problem

solve, prioritize and manage time effectively

• Advanced skills within Google AdWords, Bing Ads, Yahoo

Gemini and 3rd Party tools such as DoubleClick

• Strong client management and presentation skills

• Expertise in managing numbers and proficiency in executing

approved media buys

• A firm pulse on the media marketplace and to provide insights

into campaign results

• A detail-oriented and organized approach to achieving


• Solid quantitative and research skills, and proven data

interpretation capability

• Strong communication skills – you’re clear and thorough, yet


• A passion for our industry, building relationships and a desire to

contribute to a team

• Exudes confidence and won’t hesitate to connect with folks

throughout the organization to get the job done right

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.



Additional Information

All your information will be kept confidential according to EEO guidelines.

“Compensation Range: $58,500 - $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply.

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