For our annual holiday card greeting this year, Digitas is going dark to give light: the agency is shutting off all the lights across its 6 US offices, saving energy and money. The money saved will be donated to Light Up Puerto Rico, an organization working to restore power across the island, where 40% of the population is still without power following Hurricane Maria. Digitas employees are encouraged to do the same this holiday season, and donate the money saved (by powering down) to Hurricane Maria relief efforts.
Cards Against Humanity has a history of prank-pulling and this past Black Friday they left the gaming business (for just a day) and entered the saturated potato chip industry thanks to 45 Irving, the brand design unit here at Digitas! We teamed up with CAH to brand Prongles (along with a website & epic theme song) available in every Target store across the US, which sold out in-store and online. With flavors like Salt & Potato and Onions & Cream, what's not great about it!? Check it out here @ originalprongles.com, where you can also vote for upcoming chip flavors like: Tacos & Burritos, Whole Fish, and America. THAT'S GREAT!
Hugo does it again. The chatbot from HPE, developed by Digitas in partnership with Quartz, is now helping users to learn more about innovations in financial services, healthcare, retail, and more. The extraordinary chatbot goes above and beyond to engage and educate customers. Head on over and have a chat with Hugo here, on Facebook.
African American/Black millennials are the largest of millennial minority groups, yet they are largely overlooked within the travel industry. Digitas's Najla Haddad uncovers opportunities and needs within this influential and underserved segment of the travel industry with references from Digitas's very own Black Millennial Travelers research.
HPE and Digitas Studios worked together to create this 6-minute mini-documentary explaining exascale computing, i.e. the next frontier of supercomputing. The short film did so well at helping us understand the complex computing, it landed Fast Company's Top 5 Ads of the Week! Check it out here and learn how exascale can change our future.
Take a look at Digitas’s new original research on black millennial travel. The research includes key insights about where and why they are traveling, how much is being spent, and most importantly what they are looking for when booking their next getaway.
Hugo’s back, back again. Quartz’s chatbot, made for HPE and named Hugo, is making big waves with its AI capabilities. This Digiday article gives us an in-depth look at how Digitas and Quartz worked to create an evolved bot focused on how humans, technology and artificial intelligence intersect. Click here to read more about Hugo and its capabilities.
Oh the possibilities. We'd try to keep this under 140 characters, but it looks like now we don't have to! Twitter has decided to pump up its character limit from 140 to 280. The social platform will roll out the upgrade to a small group of users before opening it up to the Twittersphere. Don't miss this AdAge article, with input from DLBi's Jill Sherman, on what this change means and how people actually feel about it. It might surprise you.
Recently, Adweek awarded the 23 best Media Plans of the Year and we are proud to announce that DLBi's Care Counts™ campaign has been named the cream of the crop for Best Cause Marketing Campaign. Click here to check out other category winners and congrats to our Chicago team for bringing it home!
Julie Whiting, Associate Media Director of Digitas Chicago joins other industry experts in this eMarketer report to share her insights on future programming plans of Facebook, Snapchat and Twitter, and the opportunities marketers will have as video content consumption across all three channels grows.
KitchenAid partnered with Digitas to create "Yours For The Making," their new campaign which aims to unify the brand's 25 product categories of major and small appliances. Adweek spoke with Digitas's Laura Keeler, SVP/Group Creative Director, and KitchenAid's Christy Hoskins, Senior Brand Manager, about the work.
Quartz launches “Machines With Brains”—a new series about the intersection of humans, technology and artificial intelligence. For the first installment, Quartz partnered with HPE and Digitas to develop a chatbot to help users learn more about the stories’ topics and how HPE creates technology related to the series. Sean Mahoney, VP Group Director, Digitas Studios shares his take on the partnership.
Programmatic ad buying seems confusing enough as it is, and now with a recent influx of first-price auctions in the space (historically these have operated as second-price auctions), the waters are even murkier. Not sure what any of this means to begin with? Liane Nadeau, Associate Director, Programmatic provides a helpful breakdown and includes some words of wisdom.
Marketers are experimenting with technologies that help integrate data from digital, TV and the physical store, but there are few true omnichannel solutions available today. Our own Andrew Colberg-Amador, SVP, Strategy and Analysis, speaks with eMarketer about solutions used by marketers and rising challenges.
Snapchat is going further to ramp up its ad platform, but they're still asking marketers to create ads that look like Snapchat. The app recently began circulating updated guidelines for advertisers to keep in mind while making Snap ads. Read on to learn more about these updates, check out Jill Sherman's take, and see the full list of Snap Ads guidelines.
On the eve of this year's Cannes Lions International Festival of Creativity, Snapchat will announce its new Snapchat Certified Partners program. The launch will unveil new products and features with advertising agency use top of mind. Jill Sherman speaks about these opportunities and how it will effect Snapchat's rival, Instagram.
Could Verizon take on Facebook and Google in online advertising? With its recent acquisition of Yahoo, this could be a real possibility! On its way to becoming a "third giant" in advertising, Digitas's Shreya Kushari shares her predictions on the road ahead.
Digital media trends, they're just like us. Two of the big trends in digital media aren’t compatible: The drive to enforce viewability standards and the shift to mobile, particularly apps. Experts like Digitas's VP of Media Technology, Rob Auger, explain why this is happening and what can be done to fix it.
Move over Netflix? Snapchat's new original shows are attracting upwards of 10 million people in mobile viewership. Shows like "Second Chance" and "Phone Swap" have been gaining serious attention lately and we're interested to see how the content will make its way in with advertisers and coincide with mainstream TV. Jill Sherman covers what's on the horizon for Snap TV and what it could mean for us.
Pinterest is moving beyond the place where you save those healthy avocado recipes and home DIYs you haven't tried yet. After some time spent wondering where Pinterest fell within the social landscape, it looks like the site has gained the attention of ad buyers with its roll out of several new features and a forward push into the ad space. Jill Sherman shares insights about how Pinterest could be helpful for your clients, and don't forget to pin to your #workgrind board!