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Digitas In the News

Adweek • June 27, 2018

Dunkin' Donuts Sends U.S. Media Account to Publicis Groupe

Hill Holliday's Trilia, Havas and MDC competed

AdAge • June 27, 2018

Dunkin' Donuts Picks Publicis Media Team as Its U.S. Media Agency Partner

The iconic coffee chain is sending their U.S. media account to Publicis Media; Digitas and Blue 449.

MediaPost • June 21, 2018

What's Trending In Summer Travel Packing?

What is in your luggage is just as important as the destination.

AdAge • June 13, 2018

Creative Leaders Predict the Cannes Lions Grand Prix Winners

Industry leads discuss what work will win big at Cannes this year. Ronald Ng, Global Chief Creative Officer, shares his thoughts.

AdAge • June 12, 2018

Digitas Gets Two New Chief Creatives for North America

Digitas has upped two longtime Digitas leaders to the roles of North America chief creative officers.

AdAge • June 11, 2018

Move Over Marcel: The Publicis Publicity Win Was Bigger Than the Bot

Publicis Groupe's decision to pause award show invovlement did not hurt creativity within their agencies.

Campaign • June 10, 2018

Campaign Tech Awards: Winner, Most Effective Use of Programmatic Media

Digitas' team-up with Lyft and Sabio Mobile provided some insightful results that brought more awareness to its campaign, Round Up & Donate.

Working Not Working • May 31, 2018

Want to Work at Digitas? Brent Eveleth Talks Elastic Thinking, Boston, & More

Eveleth shares what he looks for in prospective hires, what it takes to succeed at Digitas, and why Boston deserves more credit for its strong, creative community.

AdWeek • May 29, 2018

Here's How Publishers Are Opening Their Data Science Toolkits to Advertisers

The New York Times recently rolled out machine learning programs

AdWeek • May 29, 2018

Macy's Picks Spark Foundry and Digitas as Its New Media Agencies of Record

Carat and Initiative also pitched

AdAge • May 29, 2018

Macy's Picks Publicis Groupe Solution for $400M U.S. Media Account

A new dedicated team including Digitas and Spark Foundry will handle the retailer's media work.

Adweek • May 20, 2018

Infographic: Why 'Transformists' Are the Demographic Brands Should Be Targeting

There are 38 million in the U.S.

MediaPost • May 15, 2018

It's Graduation Time: Congrats Mom And Dad

Whirlpool's new "Congrats, Parents" campaign recognizes caregivers, not high-school students, during graduation season.

OnlineVideo.net • May 12, 2018

Phillip Picardi and Teen Vogue Lead the Way on Brand Fearlessness

Picardi's talk was about taking on controversial and political issues, and encouraging marketers and brands to make their values known.

CNNMoney • May 10, 2018

Amazon's Alexa is the biggest challenge for brands since the internet

Americans are turning to Alexa to fill their pantries and stock their medicine chests.

Beet.TV • May 9, 2018

Brands Should Court Values, Not Controversy: Digitas' Donaton

Digitas' Global Chief Content Officer says that brands should have values that people can relate to.

Adweek • May 4, 2018

Digitas Urged Brands to Take a Stand and #Boycott Its Own NewFront Event This Year

The agency wants clients to embrace cause marketing

Digiday • May 4, 2018

Brand safety is good marketing, and other things we learned from the NewFronts

Brand safety is still a hot topic for discussion

Digiday • May 3, 2018

'It was supposed to be the antithesis of the upfronts': How Digitas founded the NewFronts

How the NewFronts have transformed into a real-life marketplace similar to the very conference it sought to disrupt.

OnlineVideo.net • May 3, 2018

Transformists Are the Goal, Says Digitas; Look Beyond Millennials

Attracting young consumers is no longer the end goal. Instead, aim for transformists.

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