Cannes Top 10: Ronald Ng Picks his Winning Cannes Campaign

Digitas

Ronald Ng

Cannes Top 10: Ronald Ng Picks his Winning Cannes Campaign

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Gaming fans design, share, market, and profit from their own custom-designed controllers. This brilliant entrepreneurial idea won the inaugural Creative eCommerce Lions Grand Prix. Jury President, Publicis Groupe Global CCO, Nick Law said, “It was elegant, it was flawless. Everything else was very close, but nothing else was quite as perfect as that”.

It’s a Tide ad

Congrats to Saatchi on a well deserved win! I have to admit, when I heard Tide was doing another Super Bowl campaign, I asked myself, “How the heck are they going to beat Bradshaw Stain”? But they did it, and in the grandest way. 

PFLAG Canada: Destination Pride

Here’s a simple and important initiative designed to help the LGBTQ community understand levels of acceptance in countries around the world. An algorithm collecting global data on the 6 key metrics of acceptance created these powerful flag visualizations. And more importantly, it helped the LGBTQ community avoid unsafe places.  

ALS Association: Project Revoice

Patrick Quinn, ALS patient and creator of the Ice Bucket Challenge lost his ability to speak in 2017. Using an algorithm that analyzed audio samples from his speeches and interviews on the internet, Quinn regained his power to speak with his own voice once again. Project Revoice is encouraging ALS patients to record their voices so this technology can clone their natural voices, if needed, in the future.

Ikea Human Catalogue

This isn't the kind of machine data you’d expect, but the kind you and I consciously or unconsciously collect every day… data collected and processed by the human brain. World memory champion Yanjaa Wintersoul memorized every detail of the Ikea catalogue’s 328 pages. Every Ikea product and their names, even the wall with the small doctor’s eye chart next to other art on page 33. And to make it 100% authentic, Ikea organized a Facebook live event so people could test her memory of the content in this iconic catalogue.

Apple ‘Today at Apple’

Apple continues to build its powerful brand by bringing education experiences to 500 stores, giving customers a first-hand opportunity to create on their amazing range of products. Brand love through immersive personal experiences.

Live Looper

This is one of the coolest hacks ever. Irish band The Academic used Facebook Live to create a never-been-done performance by manipulating the audio/video delay to create a mind-blowing visual loop. It also made me a fan of a band I had never heard of before.

Palau Pledge

Tourists. They keep economies thriving. At the same time, they cause irreversible environmental damage to fragile paradise spots like Palau. This very analog idea welcomed tourists and changed their behaviors with a simple signed promise in their passports. 

The Talk, P&G

An African American mom trains her daughter on what to do if they get pulled over by a cop. The ‘talk’ that these parents find necessary today is showcased in this powerful film that shines a light on the implicit bias faced by thousands every day.

The Times of London: JFK Unsilenced

With the help of A.I., The Times of London has brought to life the final speech that JFK was meant to deliver on that fateful day in Dallas. They used technology to analyze analog recordings of JFK speeches and interviews, applying spectrum analysis tools to improve the acoustic environment and match them across samples, stitching the small units of speech back together. JFK’s powerful words can be heard in a 22-minute video on the Times website, giving him the opportunity to share his wisdom one last time.

Ronald Ng

Ronald Ng

CHIEF CREATIVE OFFICER

Ronald leads the creative charge for Digitas globally, and is at the helm of a team of creative forces fueled by a unique combination of data, technology, and storytelling. 

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