With today’s launch of the new Digitas.com, we thought we’d go to Matthew Jacobson, EVP/Global Executive Design Director, the design guru behind our www transformation, to get the inside scoop.
1) What was your goal with the new site?
We set out to design a site experience that accurately reflected the clear, chaotic, creative, technological, data-driven, insightful, unique, crazy, calm, and overall inspiring place that 6,000 +/- unicorns get to call home work. It’s an effort to have a web presence that will encourage potential clients and colleagues to reach out, and most importantly gives our current clients and colleagues something to be proud of.
2) What are you most proud of?
I’m very proud of the razor sharp, split focus on our work and our culture. We wanted to elevate culture to make both work and culture central to the web experience. So often, agency sites only capture the work, but at its core, Digitas is defined by both of those things. I’m hopeful that by bringing them to the forefront, we will encourage the best advertising professionals to seek out employment with us and in turn embark on their own fulfilling career at Digitas.
I’m also so proud of my amazing global team, which was spread out across Chicago, New York, London, and Costa Rica, along with helpful assists from San Francisco, Amsterdam, and New Delhi among others. The distance was daunting at first, but thanks to our use of Trello, Slack, and Google Hangouts, the cross-continent collaboration was virtually seamless.