Campaign • March 24, 2021

REVEALED: Campaign US Media Awards shortlist

Digitas has  shortlisted  in 3 categories at the Campaign US Media Awards! We're recognized in Best Integrated Storytelling; Best Use of Digital Media; and Most Effective Media Plan -- all for  the Charli at Dunkin' . Winners will be announced on May 13 in a virtual ceremony. 
AdAge • March 19, 2021

How TikTok is revamping its ad business ahead of Apple's new privacy rules

Apple's new privacy controls, coming soon, will make it harder for apps and advertisers to track users across the internet, deliver targeted and re-targeted ads, find new customers and measure ad performance. How is TikTok responding?
Adweek • March 18, 2021

Amazon, TikTok, Roku Among 2 Dozen Presenters Set for IAB’s 2021 NewFronts

t's that time of year again! The virtual NewFronts are around the corner. Digitas, the only agency co-founder and presenter, will host our event on May 6th. You can read more about the presenters and the IAB's plans for the week overall here.
WARC • March 18, 2021

Clubhouse is a new place for brands to play, but it may not be the future of social audio

t the start of last year, experts expected digital audio to plummet due to a decrease in commuting and other factors caused by the pandemic. According to Pandora’s Definitive Guide to Audio, the average time spent listening to digital audio – including streaming music and podcasting – actually increased by 32% from January to June of 2020, and sales of Bluetooth headphones, speakers, and soundbar sales skyrocketed in 2020 to $7.5 billion – a 20% increase from 2019. 
Campaign • March 18, 2021

We belong in the C-suite

We continue to stand by the Asian American and Pacific Islander (AAPI) community, now and always. Hopefully folks were able to attend a recent Brave Space hosted by Publicis Groupe that focused on the perspectives of our AAPI colleagues. We also encourage you to read Michelle Tang's powerful POV, published by Campaign
The Drum • March 15, 2021

Why you’re going to buy a car on social media in 5 years

Social media platforms provide the shortest pathway from inspiration to purchase. The big players have already worked to make sure purchases are not only frictionless but also safe, reliable and predictable. With these parameters in place, there really is nothing stopping it from becoming so commonplace that, yes, you could realistically use social to purchase your next car. Here’s why.
Campaign • March 5, 2021

KitchenAid champions female empowerment in cooking series ‘Eat the Book’

We partnered with KitchenAid and Hello Sunshine to create Eat the Book -- a new digital series that brings together popular Reese's book club authors with fan favorite female chefs. 
Little Black Book • February 25, 2021

Digital Collectibles Boom: The Week the World Learned about NFT

Psst, if you haven’t heard, NFTs are taking over the online world. NFTs, short for Non-Fungible Tokens, are digital collectibles transacted on the blockchain and purchased online with cryptocurrency. Every NFT has its own unique 'address' and record, so individual ownership is validated and secured. In their almost four-year lifespan, NFTs have largely been digital art collections, individually numbered and limited. Spanning every conceivable genre, they are socially shareable, meme-friendly and increasingly VERY valuable.
Little Black Book • February 17, 2021

Christina Milian Recounts Favourite Moments from Popular Reese’s Book Club for New Digital Series

Digitas partnered with client KitchenAid and Reese’s Book Club to launch a new 4-episode digital series called “Eat The Book”. Each episode centers around one Reese’s Book Club Pick and is hosted by actress & singer Christina Milian; Milian is joined by the book’s author and an up-and-coming chef. The trio recounts favorite moments from the book and then brings the story to life through the creation of a book-inspired dish using KitchenAid cookware and appliances. 
Digiday • February 11, 2021

Brands court customers with different tactics this Covid-tinged Valentine’s Day

What was different about the consumer mindset this Valentine's Day, and how did brands respond? Find out and learn more from Brian Tapfar, VP/Director, Paid Social on how potential shipping delays affected advertisers' strategies this year.
Adweek • February 10, 2021

Inspire Brands Names Publicis Groupe as Its Media Agency of Record

Inspire Brands, the restaurant group behind Dunkin', Sonic, and Arby's, among others, named Publicis Groupe as its media agency of record. Digitas and sister agency Zenith will lead a dedicated media strategy team called Inspire Media Engine, which will also support national media buying and planning for brands including Baskin-Robbins, Buffalo Wild Wings, Jimmy John’s and Sonic, and local media planning and buying for Dunkin’, Jimmy John’s and Sonic. 
Digiday • February 3, 2021

TikTok pays Group Nine Media to create science videos as Gen Z segment grows

Allie Wassum, VP/GD, Social Strategy, spoke with Digiday about the growing importance of Gen Z in the marketplace. Now that Seeker, Group Nine's science brand, is creating original videos for the audience segment around environmental issues, conservation, space, and health, Wassum weighs in on how the group's buying power is increasing and how brands can respond.
She Runs It • January 12, 2021

2021 Working Mothers of the Year

Jodi has been recognized by She Runs It as a 2021 Working Mother of the Year in the Established Moms category. Shout out to her fellow Pub Media moms who were featured: Solange Claudio, President, Chief Client Officer, Moxie and MRY; Kathy Ring, CEO, Starcom US; and former unicorn Ronnie Dickerson Stewart, DE&I Advocate, Executive Leadership Coach, Career Consultant.
Cheddar • January 11, 2021

As Political Toxicity Grows Online, Advertisers Pause on Social Networks

Danisha Lomax, VP/GD & Head of Paid Social for North America, spoke with Cheddar about brands rethinking their advertising strategies during tumultuous times, reminding marketers that "the crucial lens to review your content through these days is a human one."
Campaign US • January 6, 2021

Digitas Chicago hires BBDO vet Tim Mattimore as executive creative director

Chicago has a new ECD! Tim Mattimore will oversee the Chicago office's creative portfolio, and help shape our creative and strategic vision. Tim will report to Atit Shah, US CCO. Before this, Tim was ECD at BBDO Minneapolis, where he drove creative campaigns for Hormel Foods, Berkshire Hathaway Home Services, Theirworld, 3M, Caring Bridge, and Protolabs.
Muse by Clio • January 4, 2021

How Digitas Designers Reimagined All Things NBA, From Logos and Jerseys to Shorts

Our Design team (led by Jimmy Alleman with Eric Leighton, Ashley Postiff, and Michelle Niblock) created new looks for every single team in the NBA. Yes, every single team! The passion project, called NBA Design Vision, is a fan-informed exercise to create and curate the most resonant visual identity and uniform set for each team. The project features a logo, graphics kit and uniform set (association, icon, city and statement uniforms), celebrating the most iconic historic designs and adding over 120 brand new takes – inspired by the culture and the fans of every team. 
Digiday • December 8, 2020

‘Impossible to say’: Marketers struggle with logistics and divining what Super Bowl ad themes will click with consumers

Committing ad dollars or defining ad concepts for next year’s Super Bowl wasn’t top of mind for marketers. That changed in September. Hear why from industry experts including Digitas' Allie Wassum.
Think with Google • November 17, 2020

How to adapt your social strategy to unpredictable times

Danisha Lomax, VP/GD & National Paid Social Lead and Lydia Cox, VP/D, Social Strategy, have written a guide for brands and marketers engaging on social media during these turbulent times. The piece highlights three specific tips: Strive for brand resonance, not clout; monitor the cultural climate; and have a backup plan.
Digiday • November 11, 2020

The future of identity and addressability is people-based IDs

Liane Nadeau, SVP, Head of Precision Media & Investments, is quoted in this LiveRamp op-ed about building brand trust without third-party cookies. The key? Brands should be testing -- and learning -- now.
Little Black Book • October 27, 2020

Squeak E. Clean Studios Re-Energizes Disney Classic 'Be Our Guest' in KitchenAid Spectacle

Digitas worked with KitchenAid to create 'Going All Out', a new spot featuring the brand's latest dishwasher, which boasts the largest third rack available. KitchenAid and Digitas worked with composer Lydia Davies on the familiar 'Beauty and the Beast' song that plays in the background.
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