Adweek • February 20, 2019
Spotify Is Turning to Placed as an Offline Attribution Measurement Partner
Spotify has added Placed, a location analytics company, to its roster of measurement partners to help determine business outcomes that result from user engagement in cars, via mobile, on desktop and through connected speakers. Madeline Rothenberg, Digitas Media Supervisor, weighs in and gives her insight on what this means for Spotify. Read more here .