PR Week • November 13, 2019

Maytag Man muscles his way into People's Sexiest Man Alive issue

Watch out, John Legend, because the Maytag team in Chicago launched their Sexiest Appliance Alive campaign this week. Their initial results are impressive: 23M+ impressions driven by paid, organic, and earned activations.
Digiday • November 12, 2019

Missing a big audience, Walmart’s streaming video play, Vudu, has struggled to win over advertisers

Check out this Digiday article on Walmart's streaming service, Vudu, and its struggles with advertiser adoption. According to our own Rahil Berani, VP Programmatic, they have yet to provide companies with a self-serve ad-buying tool.
CNBC • November 8, 2019

86% of young people say they want to post social media content for money

The rise of influencers is real. Check out this article to learn more and hear from Claire Winegar, Senior Content Associate here at Digitas about what factors determine how much money an influencer can make on any given campaign. 
American Marketing Association • November 7, 2019

No Frills: Consumers just want the basics from voice assistants

Keith Soljacich, VP/GD Experiential Tech, is quoted in this piece from the AMA that offers a deep dive on voice assistants, from who the players are to how brands can continue to stay on top of the game. 
Adweek • November 5, 2019

How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer

Not one, but two Digitas execs are quoted in this Adweek article about chatbots: Sean Mahoney, VP/Group Content Director talks about the chatbot, Hugo, that Digitas created with HPE; and Adam Buhler, SVP, Experiential Tech, offers advice for chatbot creators. 
Digiday • October 30, 2019

Why YouTube's paying celebrities to start channels

Check out this explainer on YouTube's foray into the world of big-time celebrities -- not necessarily YouTube stars, i.e. David Dobrik and Lilly Singh, but Hollywood actors like Will Smith and Jennifer Lopez. Click here to read more from our own Katherine Saxon, Associate Content Director. 
Mobile Marketer • October 24, 2019

Goodwill lifts incremental store visits 470% with mobile targeting

Goodwill's "Bring Good Home" campaign, created in partnership with Digitas and the Ad Council, emphasized how shopping at Goodwill can provide people with career opportunities. Read more here about how the mobile campaign also boosted store visits nearly sixfold, while cutting cost-per-visit by 79%.
Modern Retail • October 18, 2019

Small retailers are prioritizing Amazon as search ads continue to grow

Click here to learn more about how, as Amazon continues to grow its search advertising presence, brands — especially smaller ones — are changing their overall strategies. Rob Knapp, VP/Director of Search Marketing weighs in on the increasing importance of including a select mix of Amazon search in campaigns for startups. 
The Drum • October 7, 2019

Taking advantage of the mobile gaming powerhouse

Rahil Berani, VP of Programmatic, speaks about why brands aren't prioritizing mobile as a channel in its own right, and why it's important to do so. 
The Drum • October 4, 2019

Is AI revolutionizing marketing as we know it? Or is it still only a buzzword?

Click to read and watch Melissa Berger, VP/GD, Connections Strategy, talk about Data & AI, and how they will define the future of marketing. 
AdAge • October 4, 2019

Apple's Latest Update Cripples Location-Based Marketing

The cost of location data might be on the rise. Click to read more about the impact that Apple's iOS 13 update has on location-based marketing from our own Keith Soljacich, VP/GD, Experiential Tech. 
Digiday • September 19, 2019

'Treat it like a real media channel': Brands are changing how they work with influencers

Influencer marketing might still be considered something of a Wild West as it continues to evolve. Brands and agencies are reevaluating how they work with influencers, looking for more long-term partnerships and giving them more creative control. Read this article to get intel from Trevor Davis, Associate Director, Social Strategy. 
eMarketer • September 11, 2019

Will WhatsApp Status Ads Be a Good Fit for Promotions?

Advertising has finally found a home on WhatsApp, which we figured might happen one day. Ads on WhatsApp will live in Status, their version of Stories. Check out this eMarketer article, featuring Liz Cole, VP/Director, Social Strategy, to find out more about how advertisers are reacting, especially when it comes to consumer privacy concerns. 
Digiday • September 11, 2019

In its second year, NewFronts West want to be less about the sales pitches

NewFronts West took place this week, on Sept. 11th & 12th, in LA. Scott Donaton, Chief Creative Officer took the stage twice to moderate the panels Madison & Vine at 15 and The Work: The View from Cannes. Click to read about how the event is differentiating itself from the NewFronts in New York and the TV Upfronts, and learn more from Kristin Scheve, SVP, Media and a member of the NewFronts West advisory board. 
Beet.TV • September 4, 2019

Berani 'Trims The Fat' On 'Duplicative' SSPs

Click to find out more about how agencies are responding to the changing dynamics of supply-side ad tech platforms. Rahil Berani, VP/Director, Programmatic, weighs in in this video interview. 
Adweek • September 4, 2019

A Smile Gets You Out of Awkward Situations in Delta Dental's Campaign

Digitas' first work with Delta Dental, and the brand's new campaign -- "Unleash your Smile" -- was featured in Adweek earlier this week. The two spots (Work From Home & Luggage) are embedded within the piece, along with four poster assets featuring everyday folks as superheroes showing off their #SmilePower. Click to read more about the work and hear from Mike Frease, EVP/ECD, about how the campaign adds emotion to a category which is often heavily reliant on "rational messaging" around plans & pricing. 
The Drum • August 20, 2019

Mondelez consolidates global creative into WPP and Publicis

Publicis Groupe, powered by Digitas, has been awarded a significant portion of the Mondelez creative business. The relationship will kick off next year, with some work in the U.S. and China kicking off in advance. 
Adweek • August 19, 2019

Twitter Just Made a 6-Second Video Bid Unit Available to Advertisers

Twitter is putting brands to the test to find out if they can get their messages across in just six seconds of video. The social network said the new option gives brands the security of transacting on a longer view, along with the opportunity to give their audiences short-form mobile videos. Danisha Lomax, VP/Director, Paid Social, part of the team that's been beta-testing the bid unit since April, weighs in  here . 
Hollywood Reporter • August 8, 2019

Facebook, Vevo to Showcase at NewFronts West

The IAB has announced its lineup for this year's NewFronts West, taking place in Los Angeles on Sept. 11th & 12th. Digitas will present, along with Facebook, Vevo, Fuse Media, Jukin Media, SoulPancake, and more. The theme this year is "Relationships Matter. Take a Stand." Scott Donaton, Digitas Global Chief Creative Officer, and Kristin Scheve, SVP, Media at Digitas will both speak, along with executives from 20th Century Fox, Johnson & Johnson, NBCUniversal, and more.
Adweek • July 29, 2019

Barton F. Graf CEO Heads to Digitas as Managing Director of New York Region

The New York Region has a new Managing Director -- Caroline Winterton. Caroline joins us from Barton F. Graf, where she was CEO. Welcome, Caroline! We're so happy you're here. 

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