In my first piece, I shared the initial experience about what The New Frontier was all about. In this next installment, you’ll see that—like many other events—the second day was better than the first!
Persuasion Machines – The Othrs
A room-scale VR experience, from the filmmakers behind ‘The Great Hack’ and narrated by Wil.I.Am, The Othrs begins by interacting with the smart devices around your home. As you move through the experience, the devices begin to visualize what personal information they are capturing and sharing. As your space is consumed by more and more data, you divert in to story-telling portals that portend the implications of these data leaks and their impact on our society. These portals become more and more jarring as the story progresses culminating in a personal reflective moment when you remove the headset.
This experience really resonated as the advertising industry grapples with data and security. Leaders from across the industry are convening to map out the future of data-driven marketing. An experience like this personifies the consumer-first point of view which will be critical to consider as we evolve our approach as marketers.