“I lost myself to music at a very early age, and I remained there.” –Morrissey
For some, music is the foundation of daily life—for others it’s just a way pass the time at work. There are those who want to hear every Top 40 track. And others who avoid the mainstream like the plague. Some listen to Joy Division. Others Taylor Swift. Or both.
No two listeners are alike in how they consume music, or in what music they are consuming.
As the art of music listening evolves and continues to be prominently digitized, streaming music services have the ability to create experiences suited to each individual’s tastes. There are three keys to achieving a quality listening experience that celebrates music diversity: availability, personalization, and discovery.
Availability: Availability can mean two things in streaming music: (1) the amount of music available on a given platform and (2) when and how the music is available to you. Both of these are of equal importance. Bottom line: Music lovers want to be able to find the track they want when they want it. If a user has the urge to hear a specific track on Radiohead’s OK Computer, they’ll want to be able to search it, find it, and listen to it. This on-demand experience is a familiar one for users of services like Spotify, Apple Music, and Tidal, and now Pandora (via Pandora Premium) offers this feature as well. The more available the music is, the more likely it is that the streaming music behemoths can provide individuals with the music experience they crave.