1.) Matthew McConnaughy & Lincoln. What can I say that hasn’t already been said about these ready-for-parody ads? Yet according to Lincoln, the spots have been successful and sales are up, so they just keep coming. #WTF
2.) Carl’s Jr. & Women. In the offensive ad “Au Naturel”, men gawk as a naked woman walks down the street eating a burger, covered only by a series of carefully placed objects. The fast food chain has a long history of sexist ads. #FAIL
(To recover, watch the Always “Like a Girl” spot. #WIN)
3.) Valspar Paint & the colorblind. Valspar Paint partnered with EnChroma, maker of color blindness-correcting glasses, to help people experience colors for the first time. It’s powerful to watch people see, experience, and react to color. A son’s drawing. A rainbow. A sunset. A whole new (beautiful) world. #WIN
4.) Grace & Frankie. Leave it to Netflix to come up with the next generation’s Odd Couple on many levels in Jane Fonda and Lily Tomlin as well as their ex-husbands Martin Sheen and Sam Waterston. Well written. Well acted. Well done. #LOL
New Business
Michelle Tang, EVP Head of New Business
michelletang@digitas.com
.
Media Inquiries
Barbara Nonas, VP/GD Marketing & Communications
communications@digitas.com