eBay’s Get More tackles this challenge head on. eBay and Digitas San Francisco teamed up to show consumers that their old phone has more value than they think, and can be turned into something valuable and meaningful. At eBay, you get the most $ for your old device, and can spend it on an upgrade or whatever else you want.
We partnered with Jonathan Morrison, tech influencer behind the YouTube channel tld, and the tech reviewer UrAvgConsumer, to create video testimonials that not only educate, but also encourage customers to upgrade their older iPhones and sell them via eBay.
DIGITAS GLOBAL BRAND PRESIDENT